Enterprise Rent-A-Car Introduce
For residents and visitors in the North Central Massachusetts region, Enterprise Rent-A-Car at the Fitchburg Water Street location provides a locally accessible solution for all temporary vehicle needs. Known globally for its extensive fleet and neighborhood focus, this particular office serves as a primary source for both Car Rental and Van Rental services in the area. Whether you need a vehicle for a local insurance replacement, a weekend getaway across New England, or a spacious van for a large group event, Enterprise aims to offer a straightforward rental process.
This Fitchburg branch takes pride in its local identity, notably identifying as a women-owned business, which adds a unique dimension to its service commitment within the Massachusetts market. They leverage the resources of a national brand while striving to deliver personalized customer care, a balance that is highly valued by local patrons. Their service model focuses on providing clean, reliable vehicles and on-site support, which includes handling reservations for a range of rental periods, from short-term daily needs to more flexible long-term rentals.
However, like any high-volume service provider, customer experiences can vary. Reviews highlight exceptional dedication from specific staff members, such as "Tommy" and "Connor," who are praised for going above and beyond to secure the right vehicle for a special event and ensuring a smooth checkout. Conversely, the company also faces criticism regarding transparency in billing, specifically around refueling charges, which serves as a cautionary reminder for all customers to meticulously review fuel policies and vehicle condition both at pick-up and drop-off to avoid unexpected fees.
The Enterprise Rent-A-Car office is conveniently situated on Water Street in Fitchburg, a key route that provides easy access for residents throughout Fitchburg, Leominster, and other surrounding Central Massachusetts communities.
The official location is:
70 Water St, Fitchburg, MA 01420, USA
Being a neighborhood branch, the location is optimized for local patrons who need a rental close to home or following vehicle service. The facility demonstrates a commitment to ensuring accessibility for all customers:
- Wheelchair Accessible Entrance: This feature ensures that all customers, regardless of mobility, can easily enter the office to manage their rental details.
- Wheelchair Accessible Parking Lot: Dedicated parking spots provide safe and easy access to the location, a crucial factor for those utilizing mobility aids or transportation assistance to reach the branch.
The location’s position off major thoroughfares in the city center makes it a practical choice for quick pick-ups and returns, minimizing travel time for Massachusetts residents. Customers should always confirm the operating hours, as local branches typically operate on a Monday through Friday schedule with limited or no weekend hours, which can affect after-hours returns.
Enterprise Rent-A-Car at 70 Water Street offers a comprehensive range of rental services designed to meet diverse transportation needs for personal, professional, and corporate users across Massachusetts.
- Car Rental Agency Services: Providing a full fleet of passenger vehicles, including economy cars for fuel efficiency, full-size sedans, and SUVs for family travel, and specialty vehicles like large SUVs (e.g., Ford Expedition) for events or large groups.
- Van Rental Agency Services: Catering to moving, large group transport, and commercial needs with minivans, 12- and 15-passenger vans, and cargo vans.
- Onsite Services: All rental processes, including vehicle selection, contract signing, pick-up, and drop-off, are handled directly at the Fitchburg location.
- Short-Term Rentals: Daily and weekly rentals for weekend trips, local travel, or immediate replacement needs.
- Long-Term Rentals: Flexible options for customers needing a vehicle for an extended period, such as while a personal car is in the shop or for a seasonal stay.
The Fitchburg Enterprise branch distinguishes itself with several key features that benefit its local customer base.
- Women-Owned Business: Operating under a women-owned designation, this location contributes to the diversity of local business ownership in Massachusetts.
- Active Military Discounts: Providing special rates or discounts for active military personnel, recognizing and supporting those who serve.
- High Customer Service Potential: Customer testimonials frequently highlight specific employees for providing 'best customer service,' being 'super friendly and very informative,' and actively working to accommodate special requests, such as finding a large vehicle for a prom night.
- Flexible Payment Options: Accepts multiple forms of payment, including major Credit Cards, Debit Cards, and modern NFC Mobile Payments, offering convenience at checkout.
- Range of Vehicle Classes: Access to a diverse national fleet ensures customers can often find the exact size and type of vehicle—from a compact car to a large van—to fit their specific needs.
For residents in Fitchburg and the surrounding areas of Central Massachusetts, the primary contact details for reservations, inquiries, and customer service at the 70 Water Street office are as follows:
Address: 70 Water St, Fitchburg, MA 01420, USA
Phone: (978) 343-4900
Mobile Phone: +1 978-343-4900
It is always advisable to call the branch directly to confirm your reservation details, particularly if you have specific vehicle requirements (like a large van) or are planning to use a debit card, which often requires a higher deposit or additional documentation. Confirming the fuel policy and the initial fuel level with the staff upon pick-up is strongly recommended to prevent unexpected refueling charges at drop-off.
Choosing the Enterprise Rent-A-Car location on Water Street in Fitchburg is worthwhile for Massachusetts users who value a combination of a reliable, nationally recognized fleet and personalized local customer care. The most compelling reasons to select this branch are the highly-rated, friendly service from dedicated staff members—who can turn a standard transaction into a memorable experience—and the ease of access to a wide variety of Car and Van Rental types. The ability to secure a large, specialty vehicle for an event, as highlighted in one glowing review, demonstrates their commitment to going the extra mile for customer satisfaction.
Furthermore, the women-owned status and the provision of Active Military Discounts reflect a commitment to community values and inclusivity. While every customer must be vigilant about the finer details of the rental agreement, particularly the strict refueling policy to avoid unexpected fees, the overall value proposition is strong. For Central Massachusetts residents seeking a convenient, accessible, and customer-focused rental experience—backed by the stability of a major corporation—this Fitchburg location remains a top-tier choice for getting on the road quickly and confidently.
Enterprise Rent-A-Car Details
From the business
- Identifies as women-owned
Service options
- Onsite services
Highlights
- Active military discounts
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Enterprise Rent-A-Car Photos









Enterprise Rent-A-Car Location
Enterprise Rent-A-Car
70 Water St, Fitchburg, MA 01420, USA
Enterprise Rent-A-Car Reviews
costpick updrivinginsurance companyconvenienttiretraincallthe futureelderly
★ 5★ 4★ 3★ 2★ 1My poor 71 year old mother rented a car from the Fitchburg water st office for a Jeep with a half a tank of gas paid the 100 deposit and then got charged 15 bucks for a “refueling” fee which is total BS we got it at a half a tank and I specifically put gas in to the half tank when she returned it.. taking advantage of an elderly person regardless of how little or how big the charge was is absolutely ridiculous and I would be ashamed to be the guy on the phone telling me it’s a small refueling charge.. you are disrespectful dishonest and i even took the car in for a car wash before we dropped it off so there would be nooo issues.. guess I was wrong about that one .. now she is out 40 bucks total.. like I said it’s now how small the amount she is limited income I’d be ashamed..I will never recommend this place to anyone especially the on on water st in Fitchburg.. wow I’m in shock still over this …
October 06 · Marnie SalafiaSetting up a rental online is very simple and easy to understand. Receiving a call to confirm the booking is nice! This let's me know that my request was received. 150% the best customer service at Water street Fitchburg location from booking to checkout. Tommy was so energetic. He was super friendly and very informative. He went out of his way to make this happen for me. I needed a big vehicle for my daughter's prom and he gave me options. He was so patient with me where I was having issues with my credit card. We were finally able to rent the Ford Expedition which my daughter and her friends LOVED and they had such a great time! They said that it felt like they were riding in a limo being chauffeured around. Checkout was super easy and fast. Connor checked me out and was very pleasant to talk to and super friendly. He asked me about my rental process and made sure I was satisfied with the service and the rental I was given. I can't say enough good things! I have rented from the water street location in the past and have always had a good experience. Let me tell you.....I was so happy... I was in tears! Thank you to Tommy and Connor for making this experience memorable!
May 11 · Julie AndersonWater Street Enterprise in Fitchburg MA has THE best customer service! They are a friendly and cohesive team. As long as I’m in this area, this is who I’ll rent from.
August 21 · Wendy ArmyThe woman was sweet and helpful when making my reservation over the phone. Tommy, who I had the pleasure of meeting, made the transaction of both picking up and dropping off the vehicle quick and smooth without any issues. Highly recommend this location and will be renting from again in the future!
December 11 · Diane BabineauAlways understanding and try their best to cater to rental needs. If anything goes wrong I just call them and it's fixed right away no issue.
June 06 · Jake Cochran
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