Priceless Car Rental

- 1142 Broad St, Newark, NJ 07114

Priceless Car Rental, located in Newark, NJ, operates as a local car rental agency, part of a national franchise group that also includes the Rent-A-Wreck brand. The company aims to provide budget-friendly and accessible vehicle rentals for the local New Jersey community, including residents and travelers needing transportation for business or leisure throughout Newark and the wider Tri-State Area. As a locally owned and operated franchise, it specializes in standard car rental services, offering a variety of vehicles intended to meet diverse needs, from compact cars for city driving to larger vehicles like SUVs and vans.

However, potential customers in the New Jersey area should approach this location with caution. Public feedback and customer reviews strongly suggest that the services provided at this specific agency have been highly inconsistent, with severe complaints regarding vehicle maintenance, cleanliness, transparency in pricing, and customer service responsiveness. Specifically, issues involving vehicle condition—such as receiving dirty cars with visible damage—and unexpected, non-negotiable fees upon arrival are frequently reported. The experience described by many local users contrasts sharply with the expectation of a standard, professional rental service.

Priceless Car Rental’s Newark location is situated on a main thoroughfare, making it an accessible option for people in the city. The official address is:

1142 Broad St, Newark, NJ 07114, USA

This location is positioned in the "local market," meaning it is focused on serving Newark residents and those in the immediate surrounding area, rather than solely airport traffic. This is distinct from major airport-based rental desks. The location’s accessibility is generally good within the city limits. However, customer accounts suggest that the actual facilities and staffing may not align with a typical corporate rental counter experience, with some reviews claiming a lack of a "real counter or staff" and significant waiting times.

Customers should note that for a rental from this specific location, planning ahead and verifying the process is crucial, as the on-site experience, particularly regarding staffing and the physical office setup, has been described by previous clients as unprofessional and inconvenient. Standard operating hours for the branch are typically Monday through Friday from 8:00 AM to 5:00 PM and Saturday from 8:00 AM to 2:00 PM, with the office closed on Sunday, which may limit flexibility for pickup or drop-off outside of these times.

As a local car rental agency, the Newark Priceless branch offers the core services expected from the brand, although the quality of delivery has been a point of contention for customers.

• Standard Car Rental: Provision of passenger vehicles for short-term and extended rentals. The fleet typically includes economy, compact, mid-size, and full-size cars, along with larger vehicles such as minivans and SUVs.
• Local Pickup and Drop-off: The franchise aims to serve the neighborhood market, often offering local pickup and drop-off services in the immediate surrounding areas, though customers are advised to call the branch directly to confirm availability and exact service range.
• Online and Phone Reservations: Customers can book rentals through the Priceless national reservation system or by calling the local Newark phone number.
• Multiple Payment Methods: The agency accepts various payment types for rental fees, including Credit cards, Debit cards, and NFC mobile payments. It is critical, however, to confirm what specific payment methods are accepted for initial deposits, as policies can vary.
• Insurance and Protection Products: Like all rental agencies, they offer various optional protection products and insurance coverages, which can be added to the rental agreement.

The defining features of this particular car rental agency, according to public information and customer feedback, present a mixed picture:

• Focus on Affordability (Theoretical): The Priceless brand nationally positions itself as a provider of "reasonably priced" rental vehicles, aiming to be a cost-effective alternative to major national chains. This is the primary feature that draws in budget-conscious customers in the Newark area.
• Local Franchise Model: Operating as a local, independently owned franchise allows for personalized decision-making, though in this case, it appears to have contributed to significant inconsistencies in service quality and vehicle standards.
• Adoption of Modern Payment Technology: The acceptance of NFC mobile payments alongside traditional credit and debit cards is a convenient modern feature for travelers.
• Severe Vehicle Condition Issues (Cautionary Highlight): A major feature highlighted in reviews is the extremely poor condition of the vehicles, including "dirty car with stained seats and several dents/big scratches," as well as safety-related issues like "broken bashed out brake lights." This stands as a major point of concern for anyone considering a rental.
• Non-Transparent Pricing and Refund Issues (Cautionary Highlight): A consistently reported feature is the addition of significant, unexpected "fees" upon arrival—sometimes hundreds of dollars extra—even for reservations pre-paid online. Furthermore, customers who refused the vehicle due to poor condition have reported issues with receiving full and timely refunds, with some claims of refunds being refused by management.

For inquiries about reservations, availability, or to discuss rental terms and policies, prospective customers can contact the Priceless Car Rental Newark location directly.

• Address: 1142 Broad St, Newark, NJ 07114, USA
• Phone: (973) 361-3044
• Mobile Phone: +1 973-361-3044

Given the substantial and highly specific concerns raised by multiple local customers in New Jersey, it is important to be fully informed before choosing Priceless Car Rental at this Newark location. What makes this choice "worth it" is primarily the prospect of a potentially lower advertised rate compared to major corporate rental agencies. This is a common allure for budget-conscious users looking for an affordable short-term rental option in the local market.

However, the overwhelming consensus from customer experiences strongly suggests that the trade-off for this theoretical affordability is a high risk of significant issues that could negate any savings. These risks include being presented with an unsafe or unhygienic vehicle, facing unexpected charges that dramatically inflate the final price ("$250 extra" in fees for a one-day rental), and encountering severe customer service problems when attempting to resolve disputes or secure a refund. The serious allegations of the company filing "false claims with your insurance companies" further warrants extreme caution.

For residents and visitors in the New Jersey area, it is crucial to weigh the initial low price against the potential for unexpected financial and logistical headaches. While the idea of a budget-friendly local car rental is appealing, users should thoroughly review the terms and conditions, document the vehicle's condition extensively both before and after rental (taking numerous pictures is essential), and be prepared for potential complications, including the risk of losing non-refundable deposits or pre-paid amounts, as indicated in customer reports. Ultimately, for a stress-free and reliable experience, many local users may find that choosing a more established rental company with a better reputation for vehicle quality and transparent pricing is a wiser investment.

Priceless Car Rental

1142 Broad St, Newark, NJ 07114, USA