Priceless Car Rental Introduce
For residents, non-profits, and businesses in Morris County, New Jersey, securing reliable, flexible, and affordable transportation is paramount. Priceless Car Rental, located in the heart of Dover, NJ, is a trusted local agency that provides a comprehensive fleet including cars, trucks, and vans. Recognizing the diverse needs of the local community—from replacing a personal vehicle during repairs to facilitating group outings or light moving—this locally owned and operated branch focuses on delivering quality, dependable vehicles at competitive rates. The focus is on exceptional value and a personalized, friendly service experience that larger chains often lack.
The team at the 33 N Morris Street location is frequently praised by customers for their dedication, helpfulness, and pleasant demeanor. Even when facing logistical challenges, such as construction near the site, the "crew" and "hard workers" ensure that appointments are honored and customers are swiftly accommodated. The owners themselves are noted for being "very pleasant and helpful," fostering a welcoming atmosphere that extends to every employee, from the secretaries to the on-site staff. This genuine, local touch is what turns first-time renters into highly recommended repeat customers.
Location and Accessibility in Morris County
Priceless Car Rental is centrally located at 33 N Morris St, Dover, NJ 07801, USA. This address places it in a highly convenient area for easy access by locals throughout Dover, Rockaway, Denville, Randolph, and other towns in the western part of Morris County. Its neighborhood location is a significant advantage, offering a straightforward alternative to dealing with the distance and complexity of major metropolitan airport rental centers.
As a neighborhood-focused business, the branch understands the importance of accommodating all New Jersey users. To this end, specific provisions have been made to ensure easy access for all customers:
- Wheelchair accessible parking lot: Dedicated accessible parking is provided, ensuring convenience for customers with mobility requirements.
Furthermore, the location offers various parking options, reflecting its convenient, non-airport setting:
- Free parking lot: Available for customers during the rental process.
- Free street parking: Often an option in the surrounding neighborhood.
- Paid parking lot: Additional parking may be available for a fee nearby, depending on local regulations.
Customers are advised to call ahead to confirm operating hours and any local construction or parking updates, as the staff is known for their willingness to communicate and accommodate.
Services Offered
The Priceless Car Rental branch in Dover functions as a multi-purpose transportation hub, offering a diverse fleet to cover virtually any need:
- Car Rental Agency: A wide range of vehicles is available, from fuel-efficient Economy and Compact cars (great for saving gas on North Jersey commutes) up through Full-size cars, Minivans, and SUVs, providing options for singles, couples, or entire families planning a Jersey Shore vacation or a regional road trip.
- Van Rental Agency: This is a highlight of the Dover location, offering vital transport for groups and organizations. Available options include Minivans (like the Dodge Grand Caravan or similar) and larger 12- and 15-Passenger Vans, which are perfect for local non-profit functions, church outings, or large family gatherings, as attested by repeat customers.
- Truck Rental Agency: The branch provides essential moving and hauling solutions, typically offering Commercial/Moving Trucks and Cargo Vans, which are ideal for college move-ins, home renovations, or small business inventory transport across New Jersey.
- Vehicle Maintenance Guarantee: The team ensures a high standard of vehicle quality, with one review noting their car was "well maintained and had a fresh oil change," demonstrating a proactive commitment to safety and reliability.
- Rent-to-Buy Opportunities: Uniquely, as Priceless also operates car sales, customers have the option to "test drive" a rental vehicle before deciding to purchase it, offering a practical way to assess a well-maintained, ex-rental car for potential ownership.
Features and Highlights
Priceless Car Rental delivers value through distinct features and customer-friendly practices that appeal to the local Morris County community:
- Active Military Discounts: In appreciation for their service, the agency extends special rental rates and discounts to active military members.
- Bilingual Customer Service: The branch caters to Dover’s diverse community by employing bilingual agents, making the rental process more accessible and comfortable for Spanish-speaking residents ("Hablamos Español!").
- Flexible Payment Methods: For deposits and final payments, the location accepts both Credit cards and Debit cards, providing flexibility for customers who may prefer not to use credit. Cash deposits are generally not accepted for security.
- Dedicated, Friendly Staff: The team, including employees like Rosalee, Trish, Jen, and Ashley, are consistently highlighted for their niceness, friendliness, and helpfulness, creating a positive experience even for complex group bookings.
- Commitment to Great Rates: The agency’s identity is built on providing affordable, "great rates" for dependable vehicles, directly challenging the perception that quality vehicle rental must come with a premium price tag.
Contact Information
For current rates, availability, or to speak with a bilingual agent, customers in the Dover, NJ area can use the following details:
Address: 33 N Morris St, Dover, NJ 07801, USA
Phone: (973) 361-3044
Mobile Phone (alternate/international dialing): +1 973-361-3044
What is Worth Choosing This Local Branch
For New Jersey locals seeking value without compromising on vehicle quality or service, the Priceless Car Rental in Dover is an outstanding choice. What makes it truly worth choosing is the personalized, local service. It's a place where the owners and staff remember customers (like the annual non-profit van renter) and go the extra mile to ensure a smooth, accommodating experience, even working around minor site inconveniences like construction.
The ability to rent a comprehensive range of vehicles—from a small car to a 15-passenger van or a moving truck—all from one convenient Morris County location, is a major logistical benefit. When you add the appeal of budget-friendly "great rates," the option for a test drive before buying, and the convenience of a Spanish-speaking team, Priceless Car Rental offers a truly community-focused and versatile solution that is hard to match in the local North Jersey market.
Priceless Car Rental Details
Highlights
- Active military discounts
Accessibility
- Wheelchair accessible parking lot
Payments
- Credit cards
- Debit cards
Parking
- Free parking lot
- Free street parking
- Paid parking lot
Priceless Car Rental Photos


Priceless Car Rental Location
Priceless Car Rental
33 N Morris St, Dover, NJ 07801, USA
Priceless Car Rental Reviews
van
★ 5★ 4★ 3★ 2★ 1Even though construction was going on, the crew made sure to get someone in at the time of my appointment, and were able to very kindly accommodate my rental at a great rate. They made sure the car was well maintained and had a fresh oil change. The owners were both very pleasant and helpful. I highly recommend this business and it’s hard workers from the secretary’s to the people on the phones. Thanks again and many blessings! I’ll be back and will highly recommend you guys! Bless you!
May 11 · Joshua ParedesMy nonprofit organization has rented a passenger van from Priceless 2 years in a row now for our annual fundraising pub crawl. Rosalee couldn't have been nicer helping with our booking, and Trish, Jen, and Ashley were friendly and helpful when I returned the van. Really happy with Priceless. Leaving one star off because off a small issue with speaker on right side of the van, but otherwise, was in great shape and felt very safe!
November 10 · Caitlin DoranRosalie as gone beyond the call of duty for me and my family. I have had to rent for months and she has been professional, friendly, and knowledgable in a world where exceptional customer service is a rarity. How refreshing. Thank you to her and her amazing team.
May 08 · suzanne holmesI do not recommend this people at all, the lack of professionalism is insane. I had used this company for at least 20 times and the service these guys have given me is always very obnoxious. On August 18, I had reserved a 14 people van, I was supposed to pick it up at 9:00am, but upon my arrival I, I was told that the van would be unavailable until 10:30am, nobody from the staff called me to inform me about this, however they have a system and I had to pay in advance for the whole day. They didn’t even apologized. Additionally, I want to highlight that the vans they rent are extremely old and dirty.
September 05 · Juliana BernalPleasant overall experience. Nice car. Friendly staff. Tatiana was particularly helpful getting me checked in and on my way with the rental. Staff was helpful and efficient with the return.
October 29 · James Bates
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