Hertz Car Rental - Madison - Dane County Regional Airport (MSN) Introduce
Traveling to Wisconsin's beautiful capital city, Madison, whether for business, a Badgers game, or a relaxing weekend getaway, often requires reliable ground transportation. **Hertz Car Rental at the Dane County Regional Airport (MSN)** is a well-known option for securing a vehicle immediately upon arrival. This branch leverages a globally recognized brand and offers a wide fleet selection, from economical sedans perfect for downtown parking to SUVs necessary for heading to the scenic Kettle Moraine State Forest or the Dells.
The core promise of Hertz is to provide a comprehensive car rental experience, featuring a diverse range of vehicles and professional onsite services to accommodate various traveler needs. For those who frequently rent, the potential benefits of the Hertz Gold Plus Rewards program are significant, offering perks designed to expedite the rental process and get you on the road faster, which is invaluable when time is a factor in a busy itinerary.
However, potential renters in the Wisconsin area should proceed with a crucial awareness, especially concerning operating hours. While Hertz provides the convenience of an airport location and onsite service, several customer accounts highlight a significant and recurring issue: the rental counter may close promptly at its scheduled time, often around **7:00 PM on weekdays and 4:00 PM on Saturdays**, or 6:00 PM on Sundays, without provision for late-arriving customers, even those with prepaid reservations. This potential lack of after-hours service is a critical piece of information for any local user or traveler to Madison to know, as it can result in being stranded and having to seek alternative, unexpected travel arrangements.
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### Location and Accessibility
The Hertz Car Rental counter is conveniently located within the terminal at the Dane County Regional Airport (MSN), making it easily accessible as soon as you collect your baggage. This prime position allows for minimal transition time from air travel to driving, as the rental cars are typically parked in a nearby lot or garage structure at the airport facility.
The physical address is:
Address: 4000 International Ln, Madison, WI 53704, USA
The location on International Lane places it just a short drive from Madison's downtown core, the University of Wisconsin–Madison campus, and major interstates, providing straightforward connectivity for travel throughout the state. Accessibility is a key focus, with the location providing a **Wheelchair accessible entrance** and a **Wheelchair accessible parking lot**, accommodating customers with mobility needs.
As noted, the hours of operation for the Hertz counter at MSN are an essential planning factor. Recent data suggests weekday operating hours are commonly 8:00 AM to 7:00 PM, with weekend hours being shorter, sometimes closing as early as 4:00 PM on Saturday and 6:00 PM on Sunday. **Travelers should call ahead to confirm their specific pick-up day's closing time**, as confirmed customer experiences illustrate that the counter may not remain open for delayed flights, potentially voiding prepaid reservations and forcing last-minute costly alternatives.
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### Services Offered
Hertz at the Madison airport is a full-service car rental agency offering a broad spectrum of vehicle classes and associated services to simplify your travel logistics:
- **Diverse Vehicle Fleet:** The inventory typically includes Economy, Compact (like the Mazda 3), Midsize, and Fullsize sedans, as well as Minivans (such as the Chrysler Pacifica), various SUVs (like the Nissan Rogue or Chevrolet Equinox), and Premium/Luxury cars (including the Audi A4 or BMW 3 Series).
- **Specialty Car Rentals:** For those looking for a different driving experience in Wisconsin, options like Electric Vehicles (EVs) such as the Ford Mustang Mach-E, and vehicles from the Luxury and Prestige collections are often available.
- **Loyalty Program Perks:** Members of the Hertz Gold Plus Rewards program can enjoy benefits like expedited service, digital alerts with their assigned car and location, and the ability to earn points for free rentals. Elite tiers (Five Star and President's Circle) often receive guaranteed upgrades.
- **Onsite Services:** Being an airport location, the branch offers **Onsite services** for both vehicle pickup and return, streamlining the end-to-end rental process for travelers flying in and out of MSN.
- **Flexible Payments:** The agency accepts a variety of payment methods, including major **Credit cards**, **Debit cards**, and **NFC mobile payments**.
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### Features / Highlights
While the service consistency may be a point of concern based on customer feedback, the Hertz brand provides several structural advantages and benefits for its patrons in Wisconsin:
- **Active Military Discounts:** A valuable benefit offered at this location is the availability of **Active military discounts**, providing savings and recognition for service members planning their travel through the Madison area.
- **Hertz Gold Plus Rewards Program:** This free loyalty program is a key feature, allowing travelers to earn points, utilize counter-free pickup (where available and operational), and access the Ultimate Choice selection area to pick a preferred vehicle.
- **Guaranteed Upgrades for Elite Members:** High-tier members of the loyalty program, such as President's Circle, are promised guaranteed one-car-class upgrades, adding value to frequent business rentals.
- **Strategic Airport Location:** Being directly at Dane County Regional Airport saves travelers from the hassle of off-site shuttles, a significant time-saver upon arrival.
- **Commitment to Accessibility:** The provision of a **Wheelchair accessible entrance** and **parking lot** ensures that the facility is physically welcoming to all customers.
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### Contact Information
For all booking inquiries, to confirm operating hours before your arrival, or to discuss a prepaid reservation, especially if your flight arrival time is near the stated closing hour, please use the following contact details:
Address: 4000 International Ln, Madison, WI 53704, USA
Phone: (608) 241-3803
It is strongly advised to directly call the local branch phone number if your flight is delayed or scheduled to land after 6:00 PM, as the reported inability to reach a person via the remote call center is a potential complication for stranded travelers.
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### What is Worth Choosing
Hertz Car Rental at the Dane County Regional Airport is worth choosing for the Wisconsin traveler who:
- **Arrives well within operating hours:** If your plane is scheduled to land in the morning or early afternoon, the extensive fleet and efficient pickup process (especially for Gold Plus Rewards members) provide a strong, dependable start to your trip.
- **Values the loyalty program:** Travelers who hold mid-to-high-tier status in Hertz Gold Plus Rewards and can utilize the guaranteed upgrades, bonus points, and expedited service will find substantial value in this location.
- **Requires a specialty vehicle:** The wide range of car classes, including Prestige, Luxury, and Electric Vehicles, provides options that smaller rental agencies may not offer.
However, it is imperative for all travelers, especially those making a **prepaid reservation**, to recognize the risk associated with a late arrival. The reported hard closing time, lack of after-hours pickup, and difficulty in contacting personnel after closing are serious potential drawbacks that have left travelers stranded and out of pocket. For travel flexibility, especially in the event of flight delays, renters should confirm the specific closing time for their day of arrival and consider alternative arrangements or companies if their landing time is near that cutoff. By managing expectations regarding the hours and focusing on the benefits of the strong loyalty program and diverse fleet, a renter can still have a positive experience with Hertz at the Madison airport.
Hertz Car Rental - Madison - Dane County Regional Airport (MSN) Details
Service options
- Onsite services
Highlights
- Active military discounts
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Payments
- Credit cards
- Debit cards
- NFC mobile payments
Hertz Car Rental - Madison - Dane County Regional Airport (MSN) Photos










Hertz Car Rental - Madison - Dane County Regional Airport (MSN) Location
Hertz Car Rental - Madison - Dane County Regional Airport (MSN)
4000 International Ln, Madison, WI 53704, USA
Hertz Car Rental - Madison - Dane County Regional Airport (MSN) Reviews
flightdesknumberprepaidparkingscamemailcallfueldebit card
★ 5★ 4★ 3★ 2★ 1My vehicle was fine once received. It took over an hour for the team there to properly communicate and get a single vehicle to the customers waiting for them. I had to reschedule my meeting that day (which was the whole purpose of my trip) because it took so long for them to get a vehicle ready. The employees on the specific day that I was there seemed agitated that they had to work. Lol. Hopefully others have had better experiences but I personally do not recommend renting through Hertz at the Madison Airport.
October 15 · Mason StowellTHEY STOLE OUR MONEY AND LEFT US STRANDED TRAVELERS.Our plane touched down right on schedule at 7:05pm, local time. We de-planed went straight to pick up our bags and our PREPAID rental car just to find the rental desk closed.The friendly man staffing the competitor's booth told us that this happens every day: the employees walk out at 7pm and offer no more rental cars, even though customers have reservations. (I would have expected a text or an email about the closure time, but no information was provided.)I tried calling the listed phone number, but after crawling through the long voice-menu, there was no option to talk to anyone. No one cares, and the company is just happy that they already stole my money with a "prepaid reservation."While we were renting from another company, we saw another fellow traveller in the same position as us— his plane had been delayed, and he also had to rent another car because the desk was closed.I expected to be able to pick up my car at the airport; in reality, nobody was present to serve me. I expected to be able to talk to someone in a remote call center, at least; in reality, nobody answered the phone.I expect a refund for my reservation; I anticipate that Hertz will not act responsibly. Let them go down in history as highway robbers.
March 28 · James FinlinsonI would give this Hertz 0 stars if I could. I am a loyalty member with Hertz and typically rent from them for work 2-3 times a month; this experience will make me choose a new rental car company. When I arrived I was told there was not a rental car available (I had confirmed my reservation weeks prior) and the extremely unhelpful and rude customer service associate refused to cancel or modify my reservation to ensure I would not be charged for the day that THEY did not have a car available.I was told I would have to return the following day but would NOT be guaranteed a rental car. After spending over an hour with the national Hertz rental line, I was assured that I would receive a car and complementary upgrade at the location. When I arrived at the rental car location (again) I was greeted by an extremely rude and unprofessional manager who told me that not only would I not be receiving an upgrade, but if it were up to him I would not be receiving a refund as it was somehow MY fault that my flight was delayed three hours and they did not have a rental car. After explaining that this flight delay would have only given Hertz more time to prepare a car, the manager simply stormed off and refused to give me my upgrade.AVOID AT ALL COSTS EVEN IF YOU ARE A LOYALTY MEMBER, THIS LOCATION IS A COMPLETE NIGHTMARE
August 28 · Ryan EricksonTerrible. Gave me a downgrade car. Still got charged for my the upgrade I booked. Returned it full and sent a pic of the full tank and mileage but got charged $100 fuel fee. Keep getting denied. Avoid at all cost
July 23 · Jeremiah MitchellDealing with this counter was the most shocking experience. They had issues with using an international debit card, which is completely absurd since it is a car rental place at an airport! They told us to call some number, which once again since we were international, was not an easy task! After a lot of back and forth, they let us borrow their phone which was very clearly available on their desk, and we cancelled our reservation, and we were sure not to make a new one with them. It was by far the least helpful customer service desk I've ever experienced.
August 30 · Danielle Wilson
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