Enterprise Rent-A-Car

- 6646 Odana Rd, Madison, WI 53719

For residents and visitors on the west side of Madison, Wisconsin, the Enterprise Rent-A-Car location on Odana Road serves as a key neighborhood source for reliable personal and business transportation. Unlike the airport branches which cater primarily to inbound travelers, this local agency at 6646 Odana Rd focuses on serving the community, whether you need a temporary vehicle while your car is in the shop, a minivan for a weekend family trip across Wisconsin, or a large van for group travel logistics.

This branch offers the convenience of a neighborhood location combined with the extensive fleet resources of a major national brand. It is an ideal starting point for exploring the state's natural beauty or managing essential daily tasks when your regular vehicle is unavailable. As an agency that identifies as women-owned, it contributes to the diversity of local Madison businesses.

However, potential renters should be aware that the experience at any high-volume location can vary. While the availability of diverse vehicle types—from economy cars to SUVs and vans—is advertised, and Enterprise maintains policies for clean, quality vehicles, customer feedback suggests that renters should always confirm their specific reservation details, including vehicle class availability and policy updates, directly with the branch to avoid potential disappointment or unexpected financial issues.

The goal of this overview is to provide you, the local Wisconsin user, with a clear, factual, and complete picture of what to expect when choosing the Enterprise on Odana Road for your rental needs.

Location and Accessibility: The West Side Hub

The Enterprise Rent-A-Car branch is situated strategically on Odana Road, placing it on the active commercial corridor of Madison’s west side. This location is easily accessible for residents in the surrounding neighborhoods and commercial areas, providing an accessible alternative to renting at the Dane County Regional Airport (MSN).

The precise address is:

6646 Odana Rd, Madison, WI 53719, USA

The operating hours are tailored to a neighborhood business model, supporting weekday and Saturday morning rentals:

• Monday - Friday: 8:00 AM – 6:00 PM
• Saturday: 9:00 AM – 12:00 PM
• Sunday: Closed

Customers should note the limited Saturday hours and the Sunday closure when planning pick-up or return times, as after-hours returns are typically not available at neighborhood locations.

Accessibility features ensure a welcoming experience for all customers:

• Wheelchair accessible entrance
• Wheelchair accessible parking lot

Services Offered: Fleet Variety and Essential Provisions

As a dual Car Rental Agency and Van Rental Agency, the Odana Road branch works to maintain a comprehensive fleet to meet the diverse transportation needs of the Madison community.

Key Vehicle and Transaction Services Include:

• Full Range of Car Rentals: The core offering includes standard Economy, Compact, Mid-size, and Full-size sedans suitable for daily commutes, short trips, or replacement rentals.
• SUV, Truck, and Minivan Availability: Recognizing the Wisconsin climate and the needs of local families, the fleet also includes a variety of SUVs (including models like the Volkswagen Taos or similar classes), Minivans, and Pickup Trucks for cargo or group transport.
• Van Rental Agency Services: This location explicitly handles Van Rentals, catering to the demand for Minivans and larger Passenger Vans (like 12- and 15-passenger vans) for transporting groups, teams, and extensive family units.
• Flexible Payment Methods: Renters can use a variety of options for payment, including Credit cards, Debit cards, and NFC mobile payments. It is important to remember that using a debit card for a rental often comes with stricter requirements, such as proof of return flight or insurance, which must be clarified at the time of reservation.
• Dedicated Military Discount: The branch offers active military discounts, providing value and support to service members.

Features and Highlights: What Sets This Branch Apart

The Odana Road Enterprise distinguishes itself primarily through its community-focused location and core features designed to enhance trust and accessibility, while also presenting key areas where customers need to exercise caution.

Distinguishing Features:

• Identifies as Women-Owned: This branch is noted as a women-owned business, offering customers a choice to support business diversity in the Madison area.
• Neighborhood Convenience: For locals, having a dedicated branch away from the airport traffic provides a much simpler, faster pick-up and drop-off process than dealing with a major transportation hub.
• Commitment to Military: The provision of active military discounts demonstrates a commitment to giving back to the community and supporting those who serve.
• Focus on Customer Communication Needed: Customer reviews highlight an essential element: the need for clear communication and follow-through from the branch. Issues have been reported regarding vehicles not being available as reserved (e.g., expecting a luxury vehicle but receiving a base model) and, critically, unexpected policy changes causing financial strain, with an admitted lack of notification from the staff.
• Handling of Customer Concerns: Feedback suggests that when issues arise, the resolution process, including long hold times and a perceived lack of empathy or accountability from staff when discussing policy changes, is a significant point of frustration for customers.

Contact Information for Odana Road Rentals

For general inquiries, reservation confirmations, or to discuss the availability of specific vehicle classes (such as luxury or large vans), customers should use the following contact details:

Physical Address: 6646 Odana Rd, Madison, WI 53719, USA

Primary Phone: (608) 833-2220

Mobile Phone: +1 608-833-2220

What is Worth Choosing Enterprise Rent-A-Car on Odana Road?

The Enterprise Rent-A-Car on Odana Road is a practical and accessible option for residents on Madison's west side who require a rental car during business hours, especially if they are looking to support a women-owned business and utilize specific discounts like those for active military members. The ability to reserve a vehicle from the full Enterprise fleet, including various cars, SUVs, and essential passenger vans, meets a wide range of local transportation needs, from insurance replacement rentals to family road trips across Wisconsin.

However, the critical takeaway from recent customer experiences is the necessity for proactive engagement by the renter. To ensure a pleasant and financially predictable rental experience at this location, customers should take specific steps:

• Verify Vehicle Class: If you reserved a specific, high-demand class, such as a "luxury vehicle," always call ahead to confirm it is physically available on the day of pickup to avoid being "dissatisfied" with a down-grade to a base model.
• Confirm Policies: When picking up the vehicle, explicitly ask about any recent policy changes—especially those related to payment, mileage, or insurance/waivers—to prevent unexpected financial burdens upon return. Do not assume "it's not something we typically tell people" is an acceptable standard of communication for a significant change.
• Check Documentation: Review all rental paperwork carefully before driving away, ensuring the vehicle class and agreed-upon terms match your understanding and booking.

While the convenience and fleet diversity are strong arguments for choosing this local Enterprise, the potential for customer service and communication difficulties requires the user to be diligent. By being proactive and confirming all details, Wisconsin renters can maximize the benefits of this conveniently located, women-owned rental agency.

Enterprise Rent-A-Car

6646 Odana Rd, Madison, WI 53719, USA