SoCal Luxury Rentals Introduce
SoCal Luxury Rentals, operating out of Marina Del Rey, California, presents itself as a source for high-end vehicle rentals, often utilizing peer-to-peer car-sharing platforms like Turo under the management of individuals such as Martin Dino. The stated business type is a car rental agency, suggesting a service that provides temporary, luxury-level transportation in the desirable West Los Angeles and Orange County areas.
The company's marketing implies access to a fleet of exotic and luxury vehicles, catering to clients seeking a premium driving experience for vacations, special events, or business travel. However, recent, detailed customer feedback from the perspective of California users has surfaced concerns that potential renters must consider seriously before engaging with this entity or its representatives.
Specifically, multiple reviews point to significant service and operational integrity issues. These include last-minute cancellations—such as a trip being called off just "20 minutes before" the scheduled pickup—and, more alarmingly, profound issues related to vehicle ownership and title disputes that resulted in a rented luxury car being towed by the rightful owners, an incident vaguely attributed to an “old business partner” by a representative. Furthermore, accounts detail a failure to honor commitments for refunds and reimbursement for consequential expenses and lost personal property, leading to highly frustrated and unresolved customer disputes.
The public information indicates standard accessibility features such as a wheelchair accessible entrance and parking lot, and accepts various modern payment methods, including major credit cards, debit cards, and NFC mobile payments. While these logistical details suggest a modern operation, the recurring reports of operational and ethical shortcomings overshadow the general amenities.
SoCal Luxury Rentals is situated at the address 13311 Beach Ave, Marina Del Rey, CA 90292, USA. This location places the agency in the highly sought-after Marina Del Rey region, adjacent to Venice Beach, and within easy reach of Santa Monica and the wider West Los Angeles area. This coastal positioning is geographically ideal for a luxury rental operation, targeting tourists, local residents, and business visitors to the beachfront communities.
The facility’s reported accessibility features are a notable point of compliance and convenience for users with mobility considerations. The location provides:
- Wheelchair Accessible Entrance: Ensuring ease of entry and exit from the facility for all patrons.
- Wheelchair Accessible Parking Lot: Dedicated parking accommodations that meet accessibility standards.
While the location is favorable for serving the affluent Los Angeles Westside, the practical accessibility and reliability of the overall service—as reported by customers—should be prioritized above geographical convenience.
Based on the company name and publicly available information, the primary business is focused on providing temporary access to high-end and exotic automobiles, although specific details on the breadth of the fleet (makes and models) are not fully disclosed in the provided data. The services appear to be those of a standard car rental agency operating within a niche market:
- Luxury and Exotic Vehicle Rental: Specialized rental service targeting customers who desire premium, high-performance, or unique vehicles for a defined period.
- Payment Versatility: The acceptance of diverse payment options—Credit cards, Debit cards, and NFC mobile payments—aims to facilitate easy transactions for renters.
- Peer-to-Peer Platform Participation: Operations, at least in part, occur through third-party platforms like Turo, suggesting a possible peer-to-peer or fractional ownership model, which may impact rental terms, insurance, and responsibility in the event of a dispute.
- Short and Long-Term Rentals: Implied availability for various rental durations, from short trips to extended periods, though the ability to execute these reliably is heavily questioned by customer reports.
Based purely on the company's intended market and operational attributes, the distinguishing features are:
- Focus on the Luxury Segment: The brand is defined by its specialization in luxury and specialty vehicles, appealing to a clientele that values prestige and performance over economy.
- Convenient Coastal Location: Strategic placement in Marina Del Rey, a central hub for entertainment, leisure, and affluent residential communities on the California coast.
- Modern Payment Options: The ability to accept NFC mobile payments, in addition to traditional credit and debit cards, streamlines the financial aspect of the rental process.
- Accessibility Compliance: Provisions for wheelchair accessible entrances and parking lots cater to a broader customer base, reflecting a minimum standard of public accommodation.
It is paramount for potential renters to balance these logistical features against the serious and recurring customer complaints regarding operational reliability and service delivery.
For individuals in California or elsewhere looking to inquire about services or address an existing reservation with SoCal Luxury Rentals, the contact information is as follows:
Address: 13311 Beach Ave, Marina Del Rey, CA 90292, USA
Phone: (949) 463-9088
Mobile Phone: +1 949-463-9088
When considering SoCal Luxury Rentals for a car rental in the California region, especially for luxury vehicles, a prospective user must exercise extreme caution. While the geographic location in Marina Del Rey and the focus on a luxury fleet may initially appear appealing for those seeking a high-end experience, the available public feedback points to severe and fundamental risks to the rental experience.
The core issue is not a matter of minor inconvenience but involves accusations of canceled trips minutes before pickup and a catastrophic incident where a customer's rental car was legitimately seized by a third party claiming true ownership. This particular event raises red flags about the integrity of vehicle titles, the operational legitimacy of the fleet, and the transparency of the business model. Furthermore, the documented failure by the company representative, Martin Dino, to follow through on promised refunds and reimbursements for lost personal items and Uber expenses, demonstrates a troubling lack of accountability and customer resolution after a service failure.
For California users who value reliability, financial security, and peace of mind, the documented history of last-minute cancellations, ownership disputes leading to vehicle seizure, and the failure to honor promised compensation presents a significant deterrent. In the highly competitive Los Angeles luxury car market, it is strongly advised to prioritize vendors with a verified track record of operational stability, transparent ownership, and a reliable customer service process. The features of accessibility and location do not outweigh the potential for disastrous and financially compromising rental experiences reported by other customers.
SoCal Luxury Rentals Details
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Payments
- Credit cards
- Debit cards
- NFC mobile payments
SoCal Luxury Rentals Photos



SoCal Luxury Rentals Location
SoCal Luxury Rentals
13311 Beach Ave, Marina Del Rey, CA 90292, USA
SoCal Luxury Rentals Reviews
DO NOT RENT FROM MARTIN DINO OR SO CAL LUXURY RENTALS – TURO OR OTHERWISEI rented a luxury vehicle from Martin Dino at So Cal Luxury Rentals on behalf of my boss for over two weeks. Unfortunately, the experience was nothing short of disastrous.One evening, the car was parked at my boss’s apartment, and in the early hours of the morning (around 2–3 AM), a couple was caught on CCTV towing the vehicle—with my boss’s personal belongings still inside.It turns out they were able to tow the car because they presented paperwork proving THEY were the rightful owners of the vehicle—not Martin Dino or So Cal Luxury Rentals.When I informed Martin about this, he didn’t seem surprised and vaguely attributed the incident to an “old business partner.” He provided no substantial explanation, only pleading to not leave a negative review on Turo, promising to refund the days the car was gone, cover Uber expenses incurred during the period, and reimburse for the items left in the car.Despite my total cooperation, time and understanding, Martin has failed to honor any of his commitments. Week after week, he has offered nothing but excuses and has not resolved the matter.I strongly advise against renting from Martin Dino or So Cal Luxury Rentals under any circumstances.
November 23 · Sam ZalabanyHorrible service! This dude cancelled on me 20 minutes before my trip and couldn’t even do anything for me. Go somewhere else and don’t waste your time.
March 27 · Alberto MontesGreat cars and awesome service! Will definitely rent from them again!
December 09 · Deena Herold- December 07 · Brady GoldenPup
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