Enterprise Rent-A-Car Introduce
For residents and businesses in Franklin and the wider area of Norfolk County, Massachusetts, the Enterprise Rent-A-Car branch located at 535 E Central St stands out as a reliable and customer-focused local transportation solution. This neighborhood location provides a full spectrum of car and van rental services, specializing in helping customers manage everything from quick weekend trips to longer-term replacement rentals following an accident or maintenance.
A key distinguishing feature of this particular branch is its identity as a women-owned business, demonstrating a strong commitment to diverse entrepreneurship within the Massachusetts community. This local dedication is reflected in the high level of personal service reported by customers, with staff members consistently going above and beyond to ensure a positive experience. As one reviewer noted, when facing a challenging rental situation, a staff member was "so kind and helpful" and "went above and beyond," highlighting the personal touch that defines this Franklin location.
The team at 535 E Central St is well-versed in handling various customer needs, including managing extensions for longer rentals. The check-in and checkout process is frequently described as "seamless," even when a customer needed to convert a one-week rental into three weeks, showing a high degree of flexibility and administrative efficiency that is crucial for customers whose personal vehicle plans are disrupted. This location is part of Enterprise’s widespread network, ensuring access to a modern, well-maintained fleet, but with the added benefit of small-business attention to detail and personalized customer care that local Massachusetts users truly appreciate.
Beyond standard rental services, the Franklin Enterprise is proud to offer valuable benefits to specific community groups, including discounts for active military personnel. Coupled with a convenient location on a main thoroughfare and accessibility features like a wheelchair accessible entrance and parking lot, the branch is set up to serve a broad range of local users, ensuring everyone can access reliable mobility when they need it most.
The Enterprise Rent-A-Car facility is ideally situated at 535 E Central St, Franklin, MA 02038, USA. This central location on East Central Street provides excellent access for customers in Franklin and neighboring towns like Wrentham, Norfolk, and Bellingham. Being a neighborhood branch, it offers a convenient alternative to the busier airport rental counters, making it simple for local Massachusetts residents to pick up and drop off vehicles without the complexity of terminal traffic.
The hours of operation are tailored for community convenience, covering long weekday hours and essential weekend availability:
- Monday - Friday: 8:00 AM - 6:00 PM
- Saturday: 9:00 AM - 1:00 PM
- Sunday: Closed
To further accommodate customer schedules, Enterprise offers an After-Hours Return service. If a vehicle needs to be returned outside of business hours, customers can securely park the rental car in a designated spot, ensure all belongings are removed, lock the doors, and place the keys in the key drop box located at the front of the building. It is important to remember that customers remain responsible for the vehicle and rental charges until an employee inspects the car the next business day.
In terms of physical access, the branch demonstrates a commitment to serving all members of the community:
- The premises feature a wheelchair accessible entrance.
- Wheelchair accessible parking is available on site.
Additionally, Enterprise is famous for its Pick-Up Service. Customers can call the branch directly to arrange for a free pick-up, subject to availability and distance limitations, which is an invaluable service for those without transportation to the rental office.
The Enterprise Rent-A-Car in Franklin, MA, provides a comprehensive array of vehicle rental options to meet various personal and professional demands:
- Car Rental Agency: Features a large selection of modern, well-maintained vehicles, including economy cars, compact sedans, full-size cars, and luxury models, catering to different budgets and travel requirements.
- Van Rental Agency: Offers passenger vans (up to 7 and 15 passengers) and minivans, which are perfect for group transportation, family vacations across New England, or moving sports teams.
- SUV and Truck Rentals: Provides a variety of sport utility vehicles (SUVs) for those needing extra space or comfort, along with pickup trucks for light hauling and DIY projects.
- Replacement Rentals: Specializes in providing seamless vehicle replacement services for customers whose personal cars are undergoing repairs following an accident, often working directly with insurance companies and dealerships in the area.
- One-Way Rentals: Allows customers the flexibility of picking up the vehicle in Franklin and dropping it off at another Enterprise location elsewhere, which is ideal for road trips or moving needs.
- Long-Term Rentals: Offers competitive rates for extended rentals, accommodating those who need a car for several weeks or months.
- Refueling Service Options: Customers can choose to pre-pay for a full tank of gas at a competitive price, have Enterprise refill the tank upon return, or simply refill the tank themselves before returning the vehicle.
This local Enterprise branch offers several noteworthy features that enhance the customer experience for Massachusetts users:
- Women-Owned Business: Proudly identifies as a women-owned business, supporting diversity in local commerce and often reflecting a strong emphasis on personalized service and community connection.
- Active Military Discounts: Provides special rates for active-duty military and government personnel for both official and leisure travel, including a standard percentage discount off base rates for personal travel.
- Outstanding Customer Service: Consistently highlighted in customer reviews, demonstrating a staff, like Christina, who are known for being "extremely helpful," "kind," and going "above and beyond" to find solutions and ensure satisfaction.
- Seamless Process: Customers report a "seamless" check-in and checkout experience, indicating a well-organized and efficient operation that saves renters valuable time.
- Convenient Payment Methods: Accepts all major Credit Cards and Debit Cards for payment, as well as the modern convenience of NFC mobile payments.
- Free Pick-Up Service: Offers a valuable benefit to local renters, providing complimentary transportation to the branch to pick up the rental vehicle, making it easier for customers whose primary vehicle is out of commission.
- Flexible Rental Extensions: The ability to easily convert a short-term rental into a longer-term one demonstrates the branch’s flexibility in adapting to the unpredictable needs of Massachusetts drivers.
For all reservation inquiries, service requests, or direct communication with the team at this Franklin, Massachusetts location, please use the following contact details:
Address: 535 E Central St, Franklin, MA 02038, USA
Phone: (508) 520-2400
Mobile Phone: +1 508-520-2400
Customers planning to utilize the complimentary pick-up service should call the branch phone number directly to make arrangements at least 24 hours prior to their desired rental time to ensure availability and adherence to local pick-up policies.
For Massachusetts residents seeking a reliable, high-quality car or van rental experience, the Enterprise Rent-A-Car branch at 535 E Central St in Franklin is an excellent choice. It successfully combines the extensive resources of a national brand with the intimate, customer-first approach of a local, women-owned business.
The primary reason to choose this location is the caliber of its service team. The overwhelmingly positive customer feedback, specifically noting staff who actively work to "find me a car the day I needed it" when other places failed, illustrates a proactive and caring approach to customer needs—a factor that greatly simplifies the sometimes stressful process of renting a vehicle. Whether you are dealing with an insurance replacement, planning a New England vacation, or simply need a spacious van for a large group, the Franklin team is committed to providing a fast, helpful, and pleasant interaction.
Furthermore, the added conveniences such as military discounts, wheelchair accessibility, and the popular free pick-up service solidify its position as a top-tier local rental provider. By choosing Enterprise in Franklin, customers are supporting local entrepreneurship while benefiting from an efficient process, a modern fleet, and a dedicated team who ensure your time on the road across Massachusetts and beyond is as smooth as possible.
Enterprise Rent-A-Car Details
From the business
- Identifies as women-owned
Highlights
- Active military discounts
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Enterprise Rent-A-Car Photos







Enterprise Rent-A-Car Location
Enterprise Rent-A-Car
535 E Central St, Franklin, MA 02038, USA
Enterprise Rent-A-Car Reviews
pickuppricesteamdriveemployeecheck incleanmanagerreviewminivan
★ 5★ 4★ 3★ 2★ 1Had a 1 week rental that I needed to turn into 3 weeks. The car was great and was a pleasure to drive! The checkin and checkout process was seamless. Christina Papazian was extremely helpful over the phone, via email and in person. Our family has always had great experiences at Enterprise in Franklin, Ma.
September 20 · Laura HiddenHad the best service from Christina! Every place had no cars and she found me a car the day I needed it and then was so kind and helpful when I arrived. When I dropped off my rental, she was again so nice and went above and beyond! Thank you, Christina!
July 08 · Cassandra MitchellThis is for the enterprise facility on Franklin MA. The location was great for me. It was small, but that made the check in very quick and easy. The car was clean and handled nicely. The price was reasonable. The customer service was excellent.
June 21 · Fran OnoI had a great experience renting a car from Enterprise Franklin last week Thursday. From start to finish the customer service was great! The car that was provided was nice, clean and comfortable and I had no issues. I returned the car early due to being back from my trip ahead of schedule and enterprise called and gave me a small credit which was greatly appreciated! I would definitely rent from this location again!
April 02 · Steph86This place is horrible, with horrible service, do yourself a favor and rent somewhere else, on the morning of my flight I went there to pick up my rental just to find out they had no cars available and I had to go elsewhere looking for a car with no time left .unfortunately I had to give one star but it should have been -1 star.It took us more than one hour to find a replacement car somewhere else, it was a really big struggle to fit our luggages in the smaller vehicle that we found, and by the time we made to JFK airport the check in for the flight was already closed. The airline offer us a replacement flight the next day with 2 stops and 2 long layovers, of course we didn’t accept that, because we are traveling with 2 kids, one of them has special needs, we had to go to a hotel on our own expenses, buy 4 new tickets and loose 3 days of our hard planned vacation.All set and done I’m $6K in credit card debts.Thanks to Franklin enterprise.
July 11 · Lucas Sousa
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