Enterprise Rent-A-Car Introduce
When you are in the Central New Jersey area, specifically around Middlesex and Union Counties, and find yourself needing reliable, high-quality transportation, the **Enterprise Rent-A-Car** location at **1401 New Market Ave in South Plainfield, NJ**, stands out as a top-tier choice. This full-service car and van rental agency offers the vast fleet selection and dependable standards of a national brand, combined with the personal touch of a dedicated local team.
This location is especially noteworthy as it proudly identifies as a **women-owned business**, demonstrating a commitment to diverse business ownership in the New Jersey community. For local users needing a replacement vehicle after an accident, a roomy SUV for a family trip, or a practical van for a move, the South Plainfield Enterprise is celebrated for its efficiency. The staff, including named employees like Heath and Keyvan, are consistently praised by customers for their friendly demeanor, professionalism, and ability to ensure a seamless rental process from quick pickup to easy drop-off. Customers can expect a commitment to clean vehicles and excellent condition, which enhances the overall rental experience and makes any trip more enjoyable.
The reviews speak volumes, often highlighting the speed and ease of service, even for renters arriving ahead of schedule. Choosing this location means prioritizing excellent customer care and supporting a local business that aligns with national quality standards.
Strategically positioned on New Market Avenue, this Enterprise branch offers convenient access for residents and businesses across South Plainfield, Plainfield, Piscataway, and surrounding Central Jersey towns. Its proximity to major local routes makes it a practical option whether you are coming from home, a nearby repair shop, or a local business park.
The branch’s dedicated focus on the "home city" market—meaning serving local needs rather than just airport travelers—makes it highly attuned to the specific requirements of South Plainfield users. However, customers should note the operating hours, as after-hours returns are typically unavailable at this neighborhood location, requiring rentals to be dropped off during business hours.
- **Location:** 1401 New Market Ave, South Plainfield, NJ 07080, USA
- **Regional Convenience:** Centrally located in South Plainfield, serving the Middlesex and Union County areas with easy access from local arterial roads.
- **Typical Business Hours:** The location maintains extended weekday hours—generally 8:00 AM to 6:00 PM Monday through Friday—with abbreviated Saturday hours (e.g., 9:00 AM to 1:00 PM) and is closed on Sunday. It is always recommended to confirm specific hours when booking.
- **Physical Accessibility:** The facility is designed to be fully inclusive, featuring both a Wheelchair accessible entrance and a Wheelchair accessible parking lot to accommodate all customers.
- **Pick-Up Service:** The branch offers a convenient Pick-Up Service, though customers must call the location in advance to arrange this service, ensuring that transportation to the branch is not a barrier to renting a car.
The Enterprise Rent-A-Car brand is built on a comprehensive service model, and the South Plainfield branch delivers a wide array of options to meet virtually every local transportation requirement.
- **Full-Range Car Rental Agency:** The core service is the rental of a diverse fleet of passenger vehicles. This includes budget-friendly economy and compact cars (ideal for city driving and fuel efficiency), midsize and standard sedans, Fullsize models (like the Chevrolet Malibu), and spacious SUVs (such as the Chevrolet Equinox or Nissan Rogue), which are perfect for family travel.
- **Van Rental Agency:** For larger capacity needs, the location specifically operates as a van rental agency. This includes minivans (like the Chrysler Pacifica), cargo vans (essential for moving or hauling commercial supplies), and in some cases, larger 12- or 15-passenger vans for group travel.
- **Insurance and Repair Replacement Rentals:** A major focus of Enterprise's "home city" model is providing seamless replacement vehicles for customers whose personal cars are in the shop due to an accident or mechanical repair, often working directly with insurance companies.
- **Payment Flexibility:** Renters have multiple convenient ways to pay, including major Credit Cards, Debit Cards, and modern, fast NFC mobile payment options.
- **Refueling Options:** Customers are provided choices for how they wish to handle fuel upon return, including the convenience of prepaying for fuel or having Enterprise refill the tank for a fee, offering control over the final bill.
Beyond the standard vehicle and van offerings, the South Plainfield Enterprise location distinguishes itself with significant customer-focused and community-oriented features that appeal directly to the New Jersey user.
- **Women-Owned Business Designation:** The location proudly identifies as a women-owned enterprise, offering local customers and corporate partners the opportunity to support diverse business ownership within the South Plainfield community.
- **Active Military Discounts:** Enterprise offers discounted rates and benefits to active-duty military members, veterans, and government personnel. This includes a 5% discount on base rates for Government Leisure Travel and specific contracted rates for Official Government Travel. This is a valuable feature for the New Jersey military community.
- **Top-Notch Customer Service:** The staff, described as "friendly" and "top-notch," ensures a "seamless process" from start to finish. Testimonials specifically mention the cleanliness and excellent condition of the vehicles, like a "nice, new and clean SUV," which directly impacts the quality of the rental experience.
- **Quick and Efficient Operations:** Customers appreciate the location's efficiency, noting that staff helped get their car ready quickly and that the drop-off process was "a breeze," minimizing waiting time for busy New Jersey residents.
- **USAA Partnership Benefits:** Through Enterprise's relationship with organizations like USAA, members of the military community can access additional benefits on top of the everyday low rates, further enhancing the value proposition.
For booking, inquiries about van availability, or to arrange the convenient Pick-Up Service, please use the direct contact details below:
- **Address:** 1401 New Market Ave, South Plainfield, NJ 07080, USA
- **Phone:** (908) 755-5556
- **Mobile Phone (also contact number):** +1 908-755-5556
Choosing the Enterprise Rent-A-Car in South Plainfield is a decision to prioritize both quality and convenience, backed by a commitment to the local community. For residents of Central New Jersey, the primary reasons to select this location are the combination of a reliably clean and new fleet—ensuring a smooth and enjoyable journey—and the truly exceptional human element. Employees like Heath and Keyvan exemplify the "fantastic service" that turns a simple car rental into a great overall experience.
Furthermore, the agency’s dual role as a dedicated **Car and Van Rental Agency** makes it a versatile resource for both personal and commercial use—whether you're transporting a family or a cargo of materials. The pride in being a **women-owned business** provides a local differentiator, and the valuable **Active Military Discounts** offer tangible savings and support to service personnel and veterans in the area. This location successfully blends the robust resources of a national industry leader with the personalized, efficient, and friendly service of a neighborhood favorite, making it highly recommended for anyone in the South Plainfield area needing dependable wheels.
Enterprise Rent-A-Car Details
From the business
- Identifies as women-owned
Highlights
- Active military discounts
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Enterprise Rent-A-Car Photos










Enterprise Rent-A-Car Location
Enterprise Rent-A-Car
1401 New Market Ave, South Plainfield, NJ 07080, USA
Enterprise Rent-A-Car Reviews
teaminsurancesuvnamereviewsofficecheckfeecleansmell
★ 5★ 4★ 3★ 2★ 1Had a good experience with this location! The staff was nice and helped get my car ready quickly even when I arrived a little early. The SUV I rented was really nice, new and clean. Drop-off was also a breeze. I would definitely return to this location.
October 03 · Tamara FranklinThank you Heath and Keyvan!I just wanted to take a moment to express my gratitude for the fantastic service I received during my recent rental. From the friendly staff to the seamless process, everything was top-notch! The vehicle was clean and in excellent condition, making my trip even more enjoyable.Thank you for making my experience a great one. I look forward to renting with you again!
August 07 · Alexandra CamargoI got a rental from here do to an accident. The car was nice and the customer service was as well but the only thing was when I looked in the console there was a mouthwash bottle in it so that let's me know it wasn't cleaned after it was brought back from the last rental. But that was the only downfall...but for the most part service was good. (NECT TIME MAKE SURE THE CARS ARE CLEANED BEFORE RENTING THEM).
July 24 · Priscilla JohnsonIf I could give this establishments ZERO stars I would.I came in to get a rental through insurance the male worker hands me the key and tells me which car it is. I then go outside and when I unlock the car the HORRID SMELL OF CIGARETTES SMACKED ME RIGHT IN THE FACE. I proceeded to turn the car on to which the OIL/FILTER popped up on the dash. The car had stains from food and drinks that spilled and the car was CLEARLY NOT CLEANED, Checked after the last customer and serviced for cleaning, smoke smell and for oil/ filter.When I went back inside and explained to the guy ALL of the issues I encountered the male worker was being arrogant, dismissive and rude, demanded the key back and told me he doesn’t have other cars to which I canceled my reservation and went to another location.DO NOT GIVE THIS PLACE YOUR MONEY GO WITH THE GREENBROOK NJ Location.Note to ENTERPRISE SOUTH PLAINFIELD: PLEASE TRAIN YOUR STAFF AND EDUCATE THEM ON PROFESSIONALISM AND HAVE THEM Adequately check the vehicles upon return and before sending a NEW customer in dirty vehicle. I UNDERSTAND TURN AROUND TIME IS IMPORTANT BUT SO IS CUSTOMER SERVICE AND CREATING LIFE LONG CUSTOMERS YOUR QUALITY CONTROL IS LACKING.
August 05 · Rachel SotoHad a super smooth experience - big thanks to Heath and Jeff at Enterprise! They were welcoming, easy to talk to, and made the whole process quick and stress-free. Really appreciated the help!RA#: 970KWM
August 14 · Harpith Pandian
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