Hertz Car Rental - Roanoke Regional Airport Introduce
For individuals flying into the Roanoke–Blacksburg Regional Airport (ROA) and all residents of the beautiful Roanoke Valley in Virginia, the Hertz Car Rental location at 5202 Aviation Dr NW serves as a critical point of access to reliable ground transportation. As a full-service Car rental agency, this location provides the essential Onsite services expected at a major regional airport, ensuring a seamless transition from air travel to the open roads of the Commonwealth.
Hertz at ROA is positioned to serve a diverse clientele, from business travelers heading to meetings in downtown Roanoke to tourists eager to explore the Blue Ridge Parkway or nearby Blacksburg. Recognising the significant presence of military families and veterans in Virginia, the branch is proud to offer Active military discounts, a tangible benefit for those who serve our nation.
While the goal is always to deliver top-tier service, customer experiences reflect the challenges inherent in high-demand, high-volume travel hubs. One highly positive review praised the "Excellent service!" and confirmed the team "kept their promise about keeping our car for us even if our flight was delayed, as it was for 3 hours." This commitment to honoring reservations, particularly when flight numbers are provided, is a significant benefit for stressed travelers. However, the same customer warned against calling the generic phone number, noting an external representative incorrectly advised they would lose their car—highlighting the importance of relying on the local counter team and company policies for delayed airport arrivals.
Conversely, another customer reported a severely negative experience, indicating they received a confirmation and paid a deposit but were told upon arrival that "no car was available." This situation, which left the customer feeling frustrated and poorly communicated with, underscores the reality that inventory issues can occasionally arise in the rental industry, and communication protocols (or lack thereof) can dramatically impact the customer journey. Customers should be aware that, as is the case across the industry, receiving an email confirmation does not always guarantee vehicle availability, especially during peak travel times, and travelers are encouraged to confirm their reservation directly if possible.
The Hertz Car Rental branch is perfectly situated to serve travelers utilizing the Roanoke–Blacksburg Regional Airport (ROA), ensuring maximum convenience. The exact address is 5202 Aviation Dr NW, Roanoke, VA 24012, USA.
Being an Onsite services location, the rental counter is found directly within the airport terminal, likely near the baggage claim area, allowing Virginia travelers to pick up their keys moments after landing. The operational hours are extensive, designed to align with the airport's flight schedules:
- Monday to Friday: 8:00 AM – 11:59 PM
- Saturday: 8:00 AM – 10:00 PM
- Sunday: 8:00 AM – 11:59 PM
These long hours, particularly the late closing times during the week, provide substantial flexibility for late-night arrivals. Importantly, airport rental locations typically hold reservations for two hours past the scheduled pick-up time. For customers who provide their flight number with their reservation, the location will generally remain open past closing time in the event of a flight delay, provided the airline has notified Hertz of the new arrival time. This policy is a huge relief for Virginians whose travel plans are disrupted.
The facility is committed to providing access for all customers, featuring a Wheelchair accessible entrance and a dedicated Wheelchair accessible parking lot. This attention to accessibility ensures a comfortable and hassle-free start to any trip for every traveler.
The Hertz location at Roanoke Regional Airport offers a comprehensive range of car rental options to suit the needs of travelers across Western Virginia:
- Diverse Vehicle Categories: The fleet typically includes options from Economy cars (like the Chevrolet Spark or similar) for budget-conscious travel, Midsize and Full-size Sedans (such as the Mazda 3 or Chevrolet Malibu) for comfort, various SUVs (like the Nissan Rogue) for greater space, and potentially Specialty cars or vans depending on seasonal demand and availability.
- Flexible Reservation Management: Hertz maintains a policy to hold airport reservations for delayed flights, especially when a flight number is provided, protecting the customer’s booking and ensuring a car is available upon arrival.
- Military and Government Discounts: Special contracted rates and discounts are available for federal government employees, military service members, and often for Veterans Advantage members, offering significant savings on both official and leisure travel.
- Payment Options: The agency accepts various payment forms, including all major Credit cards and Debit cards. For quick and secure transactions, the counter also supports modern NFC mobile payments.
- Hertz Gold Plus Rewards: Enrollment in this loyalty program allows frequent renters to bypass the counter at many locations, enjoy expedited service, and earn points towards free rental days, making it an ideal choice for regular Virginia commuters and business travelers.
When selecting Hertz at Roanoke Regional Airport, local Virginia customers can benefit from several key features designed to enhance the rental experience:
- Onsite Airport Convenience: Being located directly within the ROA terminal eliminates the need for shuttle buses, allowing for the fastest possible pick-up and drop-off process for air travelers.
- Active Military Discounts: Providing specific and valuable discounts for active-duty military, veterans, and their families demonstrates a strong commitment to the Virginia military community.
- Flight Delay Coverage: The established policy to monitor and honor reservations for delayed flights is a major benefit that mitigates travel anxiety for those arriving into Roanoke.
- Commitment to Accessibility: The provision of a Wheelchair accessible entrance and a Wheelchair accessible parking lot ensures the service is readily available to all members of the community.
- Modern Payment Technology: The acceptance of NFC mobile payments offers a convenient, touch-free, and rapid method for completing the rental transaction at the counter.
- Dedicated On-site Parking: Easy and secure On-site parking for customer vehicles is available, simplifying the logistics for local residents renting a replacement or temporary vehicle.
For reservations, questions about vehicle availability, or specific policies related to flight delays at Roanoke Regional Airport, customers can contact the local Hertz team:
- Address: 5202 Aviation Dr NW, Roanoke, VA 24012, USA
- Phone: (540) 366-3421
The Hertz Car Rental location at the Roanoke–Blacksburg Regional Airport is an essential service provider for the Roanoke Valley and the surrounding parts of Virginia, offering a premium mix of location and dedicated service programs. It is an excellent choice for a variety of customers, but particularly for those flying into ROA and members of the military community.
The most compelling reason to choose this Hertz location is its seamless integration with air travel. The Onsite services, coupled with the official policy to hold cars for delayed flights (when flight details are provided), offer a level of security and convenience that is invaluable to any air traveler. The availability of Active military discounts further solidifies its value proposition for a substantial segment of the Virginia population.
While the business has, on occasion, faced customer service challenges regarding communication and reservation fulfillment, the core value proposition of an on-airport location, professional service, and benefits like NFC mobile payments and accessibility features make it a strong, highly recommended option. The fast, counter-based service is the lifeline for business travelers, while the comprehensive fleet ensures that whether a customer is heading to a corporate office or exploring the scenic mountains, they have the right vehicle for their journey.
Hertz Car Rental - Roanoke Regional Airport Details
Service options
- Onsite services
Highlights
- Active military discounts
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- On-site parking
Hertz Car Rental - Roanoke Regional Airport Photos







Hertz Car Rental - Roanoke Regional Airport Location
Hertz Car Rental - Roanoke Regional Airport
5202 Aviation Dr NW, Roanoke, VA 24012, USA
Hertz Car Rental - Roanoke Regional Airport Reviews
priceflightwebsitepick updeskpayemployeeconversationnamethe future
★ 5★ 4★ 3★ 2★ 1Excellent service! And they kept their promise about keeping our car for us even if our flight was delayed, as it was for 3 hours. Just don’t all the phone number if you think you need to tell them you will be later than you thought, as you get a representative from a foreign country, and tell you that you will lose your car. Just go by your original contract and the promise on the website. As long as they have your flight number, you are good.
October 13 · Danni MayfieldI rented a car, received confirmation, paid the deposit, then showed up and was told no car was available for me. I pointed out that it would have been nice to know before I took time out of my day and drove 45 minutes to pick the car up. The person at the counter (Savannah) said they had no way to contact me (interesting because I was emailed a confirmation). I then asked for some sort of documentation to show that I didn't get the car because there wasn't one and not because I didn't show up so I was able to submit it to work and they could get a refund. I was told the best she could do was "write something on a sticky note."I'd recommend renting from Turo.com instead and giving your money to a local person instead of trying to reserve a car from this clown company.
October 08 · Audra SchroederAvoid Hertz for sub par customer service. Had to exchange the car three times and all were filthy, defective and a class below what I paid for, charged 2x for taxes. First one was a Ford Bronco Sport that shook over 60 mph, 2nd one had low tire pressure and had to fill air tire and then we called them. They told us to call roadside assistance. They didn't want to come and fix the tire, they said exchange it. Then they try to bill us for 3 tires. WE WERE LIVID THIS happened when we got home. UNREAL. The person at claims said they will check it out. UMMM YEAH Third one was a class below what we paid for and I wouldn't recommend them, they offered to credit me $100, what an insult. The Roanoke Airport was the worst car rental experience of my life with Bryan, a "regional director" As my father in law said "Go to Enterprise Car Rental"
August 08 · Brenda OTook car of us quick and effienctly. Greeted warmly and very helpful. Be warned that on weekends no matter what they CLOSE REALLY EARLY!! We had to come back the next day to get our car but pricing made it worth it when Enterprise though was still open, the price was double!
August 11 · MARIE MALAHIMoved to Roanoke, in June. My experience with the staff at ROA has been excellent! Professional, friendly and efficient. Not to mention nice clean cars. Kudos to Aleesha (sp?), Brian (sp?) and the rest of the crew!
September 29 · Tim OShaughnessy
More Car Rental Near Me
My Mobility Path LLC5.0 (3 reviews)1840 Jefferson Hwy #106, Fishersville, VA 22939, USA
Enterprise Rent-A-Car4.0 (174 reviews)2049 W Main St, Waynesboro, VA 22980, USA
Budget Car Rental3.0 (43 reviews)93 Aviation Cir, Weyers Cave, VA 24486, USA
Avis Car Rental3.0 (70 reviews)93 Aviation Cir, Weyers Cave, VA 24486, USA
First Choice Transport, Inc.3.0 (14 reviews)4550-A Early Rd, Harrisonburg, VA 22801, USA
Enterprise Rent-A-Car4.0 (407 reviews)3115 S Main St, Harrisonburg, VA 22801, USA
Hertz Car Rental - Charlottesville Hle2.0 (149 reviews)104 Meade Ave #5, Charlottesville, VA 22902, USA
Enterprise Rent-A-Car4.0 (410 reviews)392 Pantops Ctr, Charlottesville, VA 22911, USA
Enterprise Rent-A-Car4.0 (381 reviews)1650 Seminole Trail, Charlottesville, VA 22901, USA
Hertz Car Rental - Charlottesville - Charlottesville-ablemarle Airport (CHO)2.0 (31 reviews)100 Bowen Loop Ste 200, Charlottesville, VA 22911, USA
Avis Car Rental3.0 (142 reviews)100 Bowen Loop, Charlottesville, VA 22911, USA
Budget Car Rental3.0 (87 reviews)100 Bowen Loop, Charlottesville, VA 22911, USA
Categories
Top Visited Sites
Avis Car Rental3.0 (35 reviews)
Merakee Rentals0.0 (0 reviews)
Kaval Car Rental1.0 (1 reviews)
Neoden LLC0.0 (0 reviews)
Velocity Rentals llc4.0 (119 reviews)
Enterprise Rent-A-Car4.0 (47 reviews)Trending Car Rental Blog Posts
Renting a Car for a Road Trip: Best Routes, Vehicle Picks & Packing Tips | Lifestarcarrentalmn.com
Why Some Rental Cars Have GPS Trackers and What It Means for You
Best Advice From Experienced Travelers About Renting Cars in the U.S.
How to Handle a Delayed or Canceled Flight When Your Rental Car Booking is Affected
How to Plan a Multi-Stop Road Trip with a Rental Car and Stay Within Your Budget
The Role of Credit History in Renting a Car — What You Should Know
