Priceless Car Rental Introduce
For residents and visitors in the Los Angeles area looking for flexible and affordable vehicle solutions, finding a trustworthy local car rental agency is key. Priceless Car Rental, with a location in the bustling North Hollywood neighborhood, aims to meet this demand by providing a range of vehicles for various needs, from quick city trips to longer California road adventures. As a nationally recognized brand operating through locally owned and operated branches since 1998, they specialize in offering reasonably priced, quality rental vehicles.
The agency’s fleet generally includes a wide variety of car classes, designed to accommodate solo travelers, families, and business professionals. Whether the requirement is a fuel-efficient compact car for navigating the 405, a spacious SUV for a weekend getaway to the mountains, or a minivan for family travel, Priceless Car Rental offers options typically found across the industry. Their location in North Hollywood positions them conveniently for those arriving at or near the Hollywood Burbank Airport (BUR, formerly Bob Hope Airport).
However, potential renters in California should be aware that the booking and pick-up process, particularly when utilizing third-party sites like Expedia, may involve steps and requirements that need careful verification. Customer feedback has highlighted instances of miscommunication regarding vehicle availability, pick-up locations, and additional insurance or deposit requirements that were not clearly stated during the initial online booking. It is always a best practice to directly confirm all vehicle and fee details with the local branch before arrival to avoid unexpected complications and ensure the smoothest possible rental experience.
Location and Accessibility: Serving North Hollywood and Burbank
The North Hollywood location of Priceless Car Rental is strategically situated to serve the greater San Fernando Valley and the nearby Hollywood Burbank Airport (BUR), making it a convenient choice for many Los Angeles travelers.
- Address: 10860 Burbank Blvd, North Hollywood, CA 91601, USA
This location is often cited as a key hub for car rentals serving the BUR airport clientele. Travelers arriving at the Hollywood Burbank Airport typically utilize a complimentary shuttle service to reach the counter location, which is situated off-airport. Specific pick-up instructions for airport arrivals often require calling the local branch upon landing to coordinate the shuttle service.
The hours of operation for the North Hollywood branch are generally structured to cover standard business and travel times:
- Monday – Friday: 8:00 AM – 6:00 PM
- Saturday: 8:00 AM – 6:00 PM
- Sunday: 9:00 AM – 5:00 PM
The facility also shows a commitment to basic physical accessibility standards, which is beneficial for all customers:
- Wheelchair Accessible Entrance: Ensures easy access to the rental office for all mobility levels.
- Wheelchair Accessible Parking Lot: Provides designated parking for enhanced convenience.
It is important for customers to note that while the official address is clear, reviews indicate that other Priceless or affiliate locations may be confused with this one, emphasizing the need to confirm the exact pick-up address (10860 Burbank Blvd) to prevent transportation issues.
Services Offered: Catering to Diverse California Travel Needs
Priceless Car Rental offers a fleet designed for general consumer use, providing a vehicle for nearly every type of traveler or local need. They focus on affordability and variety across several key vehicle classes.
The core services and vehicle types generally offered include:
- Economy and Compact Cars: Ideal for budget-conscious travelers, city parking, and maximizing fuel efficiency during long California drives.
- Midsize and Full-size Sedans: Offering more comfort and luggage space for families or longer road trips down the coast.
- SUVs and Crossovers: Providing the popular choice for capacity, comfort, and higher clearance, suitable for exploring areas like the national parks or simply navigating LA traffic.
- Minivans and Passenger Vans: Available for groups or large families, including options like 15-passenger vans (subject to local branch availability and special requirements).
- Luxury and Specialty Vehicles: Although the core business is general rental, some locations may offer a selection of luxury sedans, though these often come with stricter deposit and insurance requirements.
- Flexible Rental Terms: Vehicles can be rented by the hour, day, week, or month, offering solutions for short-term needs or extended stays in California.
- Payment Methods: For convenience, the agency accepts standard payment forms, including Credit cards and Debit cards for rental fees, though security deposit requirements may favor major credit cards depending on the rental agreement.
Features and Highlights: Policies and Customer Experience
Renting from this branch requires careful attention to the specific policies, which are typical of many independent and franchise-model car rental agencies, yet sometimes cause friction when not explicitly communicated during the initial booking.
Key features, policies, and known customer experience points include:
- Airport Shuttle Service: For customers flying into Hollywood Burbank Airport (BUR), a dedicated shuttle service is generally offered to transport renters from the terminal to the off-site rental counter.
- Insurance Requirements: Renters must generally provide proof of their own full-coverage insurance (liability, comprehensive, and collision) that transfers to the rental vehicle. Customers must be prepared to purchase additional insurance at the counter if their personal policy is deemed insufficient or does not transfer, which has been a point of contention for some customers.
- Security Deposit: A security deposit is required and typically authorized on a major credit card at the time of pick-up. This deposit can range from a few hundred dollars to a significant amount (e.g., up to $1,000 or more for premium vehicles) and is held until the vehicle is returned without damage.
- Age Requirements: The minimum rental age is typically 25, though drivers aged 21-24 can often rent for an additional daily underage fee.
- Third-Party Booking Caution: As noted in customer feedback, renters booking through third-party travel sites (like Expedia or Travelocity) must re-confirm all details—including the vehicle type, final price, and insurance—directly with the Priceless Car Rental branch to verify that the third-party reservation is fully honored.
- Local Affiliation: The North Hollywood branch is often affiliated with or mentioned in conjunction with Costless Car Rental, indicating a history of over 25 years of service in the Los Angeles area under related branding.
Contact Information
Direct communication with the local branch is the most reliable method for confirming reservations, policies, and pick-up details.
- Address: 10860 Burbank Blvd, North Hollywood, CA 91601, USA
- Phone: (818) 623-4400
- Mobile Phone: +1 818-623-4400
What is Worth Choosing: Affordability and Local Convenience
Priceless Car Rental in North Hollywood is worth considering for California-based users who prioritize affordability and convenient access near the Hollywood Burbank Airport (BUR). The agency’s reputation as a provider of reasonably priced rental vehicles across a wide range of car classes—from economical compacts to larger SUVs—positions it as a strong option for budget-conscious travelers or locals needing a standard replacement vehicle. The ease of access from BUR via a dedicated shuttle service is a practical convenience for those flying into the area.
However, the critical takeaway for choosing this location is the absolute necessity of thorough pre-rental confirmation. While the core service is valuable, the negative feedback regarding miscommunication on vehicle availability, unannounced deposit fees (especially for vehicle substitutions), and refund processing issues highlights a potential risk in the customer service experience. To ensure a smooth rental, prospective clients should: 1) Call the North Hollywood branch directly to confirm the availability of their exact reserved car, 2) Clarify all insurance coverage requirements and the precise amount of the security deposit, and 3) Understand the refund and cancellation policy directly from the local office, regardless of what a third-party booking site may have initially stated. Choosing Priceless Car Rental means embracing the potential for a great deal, but only if one is meticulous about verifying every detail upfront.
Priceless Car Rental Details
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Payments
- Credit cards
- Debit cards
Priceless Car Rental Photos



Priceless Car Rental Location
Priceless Car Rental
10860 Burbank Blvd, North Hollywood, CA 91601, USA
Priceless Car Rental Reviews
airportpricesdepositinsurancecallmoneySCAMofficeexpediafees
★ 5★ 4★ 3★ 2★ 1Booked through expedia. Worst rental car experience I ever had. They originally sent me to the wrong address in the middle of Hollywood with no help since their phone number they provided didn't work. I had to Uber there and back.Then, they text me that the car I ALREADY PAID FOR isn't even available, but that they have a Mercedes I can use instead. They then wait hours to send me a text saying that the Mercedes requires a $1,000 deposit on top of what I already paid since I "wanted to be upgraded to the Mercedes", which I never wanted in the first place.The icing on the cake is that I call them to cancel and they, extremely rudly, huff and say ok and that I can expect my refund since it has been processed. A month later, they never processed it. I had to call and get expedia to handle it, which I would have done in the first place if they hadn't confirmed already that it was refunded.Absolutely inept and predatory company that should be shut down.If you need a rental car and your only option is Priceless, I advise you to walk.
August 07 · Joshua MarxIts a scam. They called us for extra insurance money when we were on our way to pickup the car, although when we booked the car online it stated that its full coverage.We have been waiting in the address they provided 6200 hollywood blvd. with no signs no cars nothing and we have been trying to call them for over an hour now with noone picking up.
October 18 · Nour ShalabyThis was the worst experience we've ever had with a car rental. We reserved through Expedia. We took the lax airport shuttle to priceless. They sent us to 6200 Hollywood which cost us a 50 dollar uber. There was nothing there? No sign no business. We had no number to call. We used Expedia customer service. We were on hold over an hr. They told us it's not our fault you couldn't find us? 😭 So we were just stuck in the middle of downtown la... At 6200 Hollywood.
June 13 · Elizabeth DI had a very frustrating experience with Priceless Car Rental’s customer service. When we tried to speak with the lady at the counter, she was distracted and kept looking at her phone the entire time. When we asked for help, she said, “I’m in a meeting,” but she was clearly just scrolling on her phone. It felt very rude and unprofessional. We were trying to resolve an issue, and instead of helping us, she acted like we were bothering her. I expected better service and won’t be renting from this company again.
April 12 · Bethlehem KassyeAh, Priceless — the name’s ironic, because the real price kicks in after you book. They lure you in with cheap rates, then hit you with mandatory “full coverage” add-ons: damage waiver, liability, and comprehensive insurance — usually more than the car itself (around $60 a day).Here’s the thing: that’s not even legal. According to California Insurance Code Article 16.6, Section 1758.86, a car rental agent can’t require you to buy their insurance just to rent a car. But hey, who needs laws when you’ve got terms and conditions?Tip: if you booked through a third-party agency, just call them, mention the law, and ask for a full refund — they’ll take care of it without any trouble.Bottom line: you came for a cheap car, not a surprise lesson in sketchy upsells. Maybe just avoid this place.
May 01 · M K
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