Enterprise Rent-A-Car Introduce
For residents, students, and businesses in the greater Pasadena and San Gabriel Valley area of California, the Enterprise Rent-A-Car branch located on East Colorado Boulevard is a consistently reliable source for temporary transportation solutions. Operating as a premier Car Rental Agency and a dedicated Van Rental Agency, this location caters to a broad spectrum of needs, from insurance replacement and weekend getaways to commercial moves and large group transit.
What truly sets this particular branch apart is its operational distinction: it Identifies as women-owned. For local users in California who prioritize supporting diverse businesses, this provides an additional layer of appeal and community connection. The business operates with a clear focus on professional, customer-first service, an attribute that has earned it consistent praise from repeat customers over the years.
Customers consistently report a positive and highly efficient experience at this Pasadena location. Multiple reviewers highlight the speed of service, noting that both pick-up and return times are often less than 10 minutes, sometimes even under five minutes, which is a significant advantage for busy Californians. The staff, including specific mentions of professionals like Ryan and Mason, are frequently described as friendly, helpful, and exceptionally efficient at processing rentals quickly.
A powerful testament to the branch’s professionalism and customer service quality involves a witnessed incident where a counter agent, Ryan, maintained "incredible professionalism" while dealing with an aggressive customer over a complex financial issue. His composure and genuine attempt to assist under extreme pressure showcase the high standard of service and training upheld by the team at 1890 E Colorado Blvd, a feature that local renters value when seeking a stress-free experience. This strong emphasis on customer satisfaction and efficient processing makes it a favorite among long-time local renters.
Location and Accessibility
The Enterprise Rent-A-Car branch is ideally located in the bustling commercial heart of Pasadena, providing easy access for the entire San Gabriel Valley. The exact location is: 1890 E Colorado Blvd, Pasadena, CA 91107, USA.
Positioned directly on the famous East Colorado Boulevard—a major artery and a key route for the annual Rose Parade—the branch is readily accessible by local transit and major roadways. It is a convenient choice for users living in Pasadena, Arcadia, Sierra Madre, and Altadena. The location’s accessibility is further enhanced by ample On-site Parking, which eliminates the stress of searching for street parking, both for local customers arriving in their own cars and for those returning their rental vehicles.
Accessibility for all members of the community is a priority, as demonstrated by the available infrastructure. The facility features a certified Wheelchair Accessible Entrance, ensuring smooth entry into the office. Furthermore, it provides a dedicated Wheelchair Accessible Parking Lot, guaranteeing convenient parking near the entrance for customers with mobility considerations.
Services Offered
The Pasadena E. Colorado Blvd. location offers a comprehensive range of rental services typical of a major national provider, tailored to meet local demand:
- Diverse Passenger Vehicle Rentals: A broad fleet selection is available, covering popular rental classes, including small/economy cars (e.g., Mitsubishi Mirage), mid-size sedans (e.g., Toyota Corolla, Volkswagen Jetta), large sedans, SUVs (e.g., Nissan Rogue, Chevrolet Equinox), and luxury vehicles.
- Van Rental Options: As a designated Van Rental Agency, the branch provides utility and passenger van options, which are crucial for larger families, group travel, and small-scale commercial or moving needs in the local California area (e.g., Minivans like the Chrysler Pacifica, and larger vans like the Ford Transit).
- Pick-Up Service: This Enterprise branch offers a valuable Pick-Up Service for local customers, a hallmark of the Enterprise brand, making it convenient for renters whose primary vehicle is out of commission or who need a ride to the rental office.
- Insurance and Corporate Rentals: The location specializes in serving customers who require a replacement vehicle through an insurance claim or who need reliable, fast corporate rental solutions for business travel within the greater Los Angeles region.
- Flexible Payment Methods: Customers can transact easily using most major Credit Cards, Debit Cards (subject to policy and approval), and modern NFC Mobile Payments for an efficient, contactless checkout.
Features / Highlights
This Enterprise location distinguishes itself through its business identity, operational efficiency, and commitment to customer inclusivity:
- Certified Women-Owned Business: The branch officially Identifies as women-owned, supporting diversity in business leadership in the Southern California market.
- Active Military Discounts: The agency proudly supports service members by offering Active Military Discounts on car rentals for leisure travel, providing extra value to those who serve.
- Outstanding Customer Service: Customers routinely praise the staff for being friendly, helpful, and managing difficult situations, such as financial disputes, with exceptional patience and professionalism, ensuring a calm rental environment.
- Speed and Efficiency: A consistent highlight is the minimal wait time, with pick-up and return transactions often finalized in under 10 minutes, a major convenience for time-conscious CA users.
- Accessibility and Parking: The location is equipped with a Wheelchair Accessible Entrance and Parking Lot, along with convenient On-site Parking for all customers.
Contact Information
For all rental reservations, questions about vehicle availability, or inquiries regarding your existing booking, please use the direct contact information for the Enterprise Rent-A-Car Pasadena location:
Address: 1890 E Colorado Blvd, Pasadena, CA 91107, USA
Phone: (626) 405-0900
Mobile Phone: +1 626-405-0900
What is Worth Choosing
The Enterprise Rent-A-Car on E Colorado Blvd in Pasadena is highly recommended for California users seeking a local branch with an established reputation for speed, professionalism, and community values. The consistent customer reviews praising the fast pickup and return process are a key differentiator, making it an excellent choice for individuals on tight schedules or those relying on insurance replacement vehicles. The staff’s proven ability to handle challenging customer situations with calmness and composure further solidifies the team's professional standing.
Choosing this location also means supporting a business that identifies as women-owned, aligning with the values of many Californians who appreciate corporate diversity. The combination of a dual fleet—offering both standard Car Rental Agency services and reliable Van Rental Agency options—ensures flexibility for everything from family trips to utility hauling. With convenient on-site amenities like dedicated On-site Parking and full accessibility features, the overall experience is designed for comfort and efficiency. For reliable rental service in the Pasadena area, especially when time is of the essence, this Enterprise branch on Colorado Boulevard proves to be a consistently top-rated choice.
Enterprise Rent-A-Car Details
From the business
- Identifies as women-owned
Highlights
- Active military discounts
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- On-site parking
Enterprise Rent-A-Car Photos










Enterprise Rent-A-Car Location
Enterprise Rent-A-Car
1890 E Colorado Blvd, Pasadena, CA 91107, USA
Enterprise Rent-A-Car Reviews
pick upcallefficientSUVcheckmanagersalesemployeerespectsmile
★ 5★ 4★ 3★ 2★ 1Have been renting from this Enterprise location on Colorado Boulevard for two years, and the service has always been good.I stopped by at 12:30 on a Saturday, right before they closed, and was happy to find no line. Ryan at the counter was friendly and efficient, and Mason helped me find the right car. They got it cleaned up pretty quickly, and I was out the door in about 20 minutes—which felt like a win for a rental pickup.Overall, a solid experience, as usual. This location has been consistently reliable, and I’ll keep coming back.Addition: Upon returning the car on Sat, Feb 22nd, I witnessed an unfortunate situation where a woman was acting aggressively over a technical issue that had nothing to do with customer service, but rather a banking or financial institution problem. She was yelling at Ryan, pointing her fingers in his face, and being completely inappropriate.What stood out was Ryan’s incredible professionalism—he stayed calm, composed, and genuinely tried to help, even under extreme pressure. I was beyond shocked at his ability to handle the situation with such patience because if someone had spoken to me like that, I don’t think I could have remained as professional.I hope that Ryan gets the recognition he deserves. He went above and beyond in representing the Enterprise brand, and that level of professionalism should not go unnoticed!
February 23 · Jenny GarciaI have been renting a car there for the third times, and I am satisfied with the service and the car rented. The pick-up and return are very fast (often less than 5 minutes, always less than 10 minutes). The staff is friendly and helpful.
June 19 · Simon BabaPasadena CA, East Colorado location has alway provided me with good service. The last time I rented from you guys was 2021. This the reason why.My experience , I would NEVER rent from the New Orleans location on Canal Street. I rented a car on the 28th August 2021 the summer hurricane Ida hit. There was NO WHERE for me to go. Power was out almost to 2 weeks. The city was nonfunctional, it took me almost a week to find a location with limit power to return the rental. My rental was due back on 9/1/2021.It was chaotic and unorganized, they charged my credit card for 7 days.The manager was rude (I had empathy for her because it was extremely hot) but she refused to help. I try calling the company headquarters and they give the run around.
August 24 · Zina S.I need to give a special shout-out to this Enterprise. The staff is incredibly professional, efficient and kind, exactly what any customer would want. Special shout-out to the current manager Martin, excellent leadership of the branch, it’s professionals like this that make Enterprise my top choice for car rentals!
May 24 · Maryam NouhWe got the vehicle we needed for a road trip at a decent price. The only snafu was that we couldn't find the user manual when we needed it because it was not in the glovebox as per normal procedure. We found it right before we returned the vehicle in one of the rear cubbies out of sight out of mind. Other than that no issues!
April 08 · Carol Steffan
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