Hertz Car Rental - Salem - East 4th Street

- 231 E 4th St, Salem, VA 24153

For those located in Salem and the broader Roanoke Valley region of Virginia, reliable, local transportation is a necessity. The Hertz Car Rental branch situated on East 4th Street in Salem provides a crucial service, acting as a dedicated Car Rental Agency that caters to the "home city" market—meaning it is perfectly positioned to serve local residents who require a vehicle for practical, everyday reasons. Whether you've had a personal car breakdown, need a temporary vehicle for a business trip, or are planning a large group outing, this local Hertz office aims to be your dependable resource.

One of the key distinguishing features of this Salem location is its inclusion of Cargo Van Rental within its offerings, making it a valuable resource for small businesses, movers, or individuals with large hauling needs. Unlike locations that focus solely on passenger vehicles, this service broadens the utility of the branch for the entire community in Southwest Virginia. The agency provides essential Onsite Services, meaning most transactions and vehicle returns are handled directly at the branch for maximum customer convenience.

While the customer experience can sometimes vary—as indicated by local feedback ranging from high praise for individual staff to frustration over vehicle availability and maintenance—the core function of this Hertz location is to offer a brand-name rental service with various benefits. Customers consistently mention the high level of individual service from exceptional employees, showcasing the potential for a personalized and positive rental experience when dealing with the right staff member. The company’s commitment to offering official discounts also provides measurable value to specific community segments, such as active military personnel.

The Hertz Car Rental branch is strategically located in Salem, Virginia, making it an accessible option for residents of Salem, Roanoke County, and nearby areas, circumventing the need to travel to the often busier Roanoke-Blacksburg Regional Airport (ROA) location. Its setting on East 4th Street places it in a highly convenient neighborhood area.

The official address for the branch is:

Address: 231 E 4th St, Salem, VA 24153, USA

The operating hours for this neighborhood branch are generally structured to serve the weekday customer, typically opening around 8:00 AM and closing in the early evening, with limited or specific hours on Saturday, and often closed on Sunday. Local users should confirm the exact hours for their rental day to ensure timely pick-up and drop-off, especially on weekends, as after-hours services are generally not offered at non-airport locations.

Accessibility is an important consideration, and this location is equipped to assist all customers by providing a Wheelchair Accessible Parking Lot. Furthermore, On-site Parking is available for customers picking up or returning vehicles, ensuring a straightforward and less stressful process than navigating street parking or crowded lots. The onsite service model means that customers are directly served at the facility for all rental aspects.

This Hertz Car Rental location in Salem offers a focused range of rental services designed to meet the diverse temporary vehicle needs of the Virginia community.

• Diverse Passenger Fleet: Provides a selection of rental cars across various size classes, including economy, compact (such as the popular Ford Focus or similar), mid-size, full-size sedans, and SUVs. This caters to customers needing fuel efficiency for personal use or greater space for family travel.
• Cargo Van Rental: A critical offering for moving and business needs, the availability of Cargo Van Rental makes this location suitable for those needing to transport large items, equipment, or supplies throughout the region.
• One-Way Rentals: Offers the flexibility of renting a vehicle in Salem and returning it to a different Hertz location within Virginia or other states, subject to availability and intercity fees.
• Optional Protection Products: Provides customers with the ability to purchase additional protections like Loss Damage Waiver (LDW) and Liability Insurance Supplement (LIS) to manage their financial responsibility in the event of damage or an accident, which is particularly valuable for renters whose personal insurance does not cover rentals.
• Partnerships with Travel Agencies: Works with major travel partners, enabling customers who book through platforms like AAA or Expedia to access special rates and additional perks, such as free unlimited mileage on most rentals.
• Hertz Gold Plus Rewards®: Facilitates membership enrollment and service for the loyalty program, allowing frequent renters to skip the counter, earn points toward free days, and potentially receive waived fees for a spouse or domestic partner as an additional driver.

The Salem Hertz branch includes several features and discounts that offer tangible value to specific customer groups in the Virginia area.

• Active Military Discounts: A significant highlight is the availability of Active Military Discounts, which can provide savings of up to 25% off base leisure rates for active-duty members, veterans, and government employees when using the appropriate discount code (CDP). This is a valuable way to support those who serve the Commonwealth and the nation.
• Multiple Payment Acceptance: The agency accepts major Credit Cards and Debit Cards for payment. While debit card rentals have specific eligibility requirements, the option provides payment flexibility for local customers.
• Proximity to Local Amenities: The East 4th Street address places the branch near local businesses, restaurants, and other services in Salem, allowing customers to easily handle errands before or after picking up their rental.
• AAA Member Benefits: Through its partnership with AAA, the location offers significant perks for members, including discounts, a free additional qualified AAA driver, and a reduced fee on GPS rentals, enhancing the value for local road-trippers and travelers.
• Emphasis on Customer Service: While experiences may vary, the existence of glowing customer feedback highlights a dedicated staff component that strives to provide 100% professional and attentive customer service, as exemplified by the recognition of individual employees.

To book a reservation, confirm vehicle availability (including specific cargo van requests), or inquire about the current military or partner discounts, Virginia customers can reach out directly using the following contact information.

Address: 231 E 4th St, Salem, VA 24153, USA

Phone: (540) 387-0539

Mobile Phone: +1 540-387-0539

For residents and businesses in Salem, VA, choosing the Hertz Car Rental on East 4th Street is a pragmatic decision driven by its local convenience and specialized offerings. The availability of Cargo Van Rental is a particularly strong reason to choose this location for those with moving, delivery, or commercial needs that extend beyond a standard passenger car. The ease of access, combined with the dedicated On-site Services, streamlines the rental process compared to higher-traffic airport locations.

Crucially, the policy of offering Active Military Discounts provides a significant financial benefit to the large population of military families and veterans in the Virginia area. When combined with membership perks from partners like AAA or the Gold Plus Rewards program, the overall value proposition becomes very strong. While some customer feedback suggests occasional issues with vehicle preparation or management communication—highlighting the importance of confirming the vehicle and its condition at pick-up—the positive testimonials about specific, highly-professional staff members indicate a commitment to quality service. We recommend calling ahead to confirm your requested vehicle class and any specific needs, leveraging the personalized service capability of this neighborhood branch to ensure your next rental in Salem, VA is a success.

Hertz Car Rental - Salem - East 4th Street

231 E 4th St, Salem, VA 24153, USA