Enterprise Rent-A-Car Introduce
For individuals and families across the New York region, and specifically those in Upstate New York, reliable and locally accessible vehicle rental is crucial for everything from repair replacements to weekend getaways. The Enterprise Rent-A-Car location at 568 E Main St in Downtown Rochester, NY, stands as a key resource for the community, providing a full-service car and van rental experience right in the heart of the city.
This particular branch not only carries the national reputation for quality service and a diverse fleet that Enterprise is known for, but it also features unique local distinctions that make it a standout choice. It is identified as a women-owned business, demonstrating a commitment to diverse business leadership within the Greater Rochester area. Furthermore, the dedication to customer experience is clearly visible in the glowing reviews, which frequently praise the professionalism, efficiency, and respect shown by the staff, often citing employees by name for their exceptional care.
The provided customer feedback paints a clear picture of a dedicated team. Renters report being taken care of exceptionally well, with experiences that solidify their loyalty to the brand. Even when a hiccup occurred—such as a problem with the initial vehicle—the staff's immediate, apologetic, and efficient resolution to switch the car, followed by a post-rental follow-up call, highlights a proactive and respectful approach to customer service that is often lacking in the industry. Such attention to detail—from clean, comfortable cars to courteous reservation and counter staff—makes the rental process smooth and stress-free.
Serving as both a general car rental agency and a van rental agency, this Enterprise location ensures that whether you need an economical vehicle for daily use, an SUV for a Finger Lakes excursion, or a passenger van for a group trip to Niagara Falls or across the border into Canada (allowed for certain vehicle classes), your needs can be met from one convenient downtown spot. The commitment to a positive experience, backed by professional staff, ensures that this Rochester location is a top contender for anyone in the New York area needing a rental car.
This local branch's commitment to community and service, combined with the power of a global brand, ensures that Rochester and the surrounding Upstate New York region have a high-quality, accessible, and inclusive option for their transportation needs. The central location in the downtown area, coupled with robust accessibility features, further solidifies its value as a true neighborhood rental provider.
The Enterprise Rent-A-Car branch is situated in a highly convenient and central location at 568 E Main St, placing it firmly in Downtown Rochester, NY 14604. This central positioning makes it easily reachable for city residents, businesses, and visitors staying in the downtown core or surrounding neighborhoods.
Its proximity to Interstate 490 (I-490) provides seamless access to the greater Rochester metropolitan area, ensuring quick connections for customers traveling from or to points east, west, north, or south, including areas like Irondequoit, Gates, and East Rochester. The downtown location is specifically valuable for those who rely on public transportation or wish to avoid the higher costs and congestion often associated with airport rental counters.
A significant highlight of this branch is its commitment to physical accessibility. The location provides essential features to accommodate all customers:
- Wheelchair Accessible Entrance: Ensures that all customers can easily enter and exit the building and access the rental counter without impediment.
- Wheelchair Accessible Parking Lot: Offers dedicated parking spaces that meet accessibility standards, facilitating a smoother transition for customers who arrive via their own vehicle and require special parking consideration.
The branch also operates convenient hours throughout the week, including shortened hours on Saturday and Sunday, to service both weekday business travelers and weekend leisure renters.
The Enterprise Rent-A-Car on E Main St offers a comprehensive suite of rental services tailored to meet the diverse needs of the Rochester community and Upstate New York travelers. Key services include:
- Diverse Vehicle Fleet: Customers can choose from a wide variety of car classes, including economy, compact, intermediate, standard, full-size, premium, and luxury cars.
- Specialized Van Rental Agency: The location maintains a dedicated selection of larger vehicles, such as minivans (like the Chrysler Pacifica or similar models), cargo vans, and passenger vans (including 12- and 15-passenger models), catering to group transport and light commercial needs.
- One-Way Rentals: Offering immense flexibility, allowing travelers to pick up a vehicle in Rochester and drop it off at another Enterprise location elsewhere in the state or country, subject to policy and availability.
- Refueling Options: Customers are given the choice to prepay for fuel, have the agency refill the tank, or refill it themselves before return, providing flexibility in managing return logistics.
- Damage Waiver and Protection: Various forms of optional coverage, such as a Damage Waiver (DW) and Extended Protection, are offered at the time of rental to reduce the renter's financial responsibility in the event of damage or loss.
- Customer Support and Roadside Assistance: The peace of mind is enhanced by the convenience of 24/7 customer support and roadside assistance.
- Flexible Payment Acceptance: Rentals can be secured using major credit cards, debit cards, and modern NFC mobile payments, such as Apple Pay or Google Pay.
This downtown Rochester Enterprise branch distinguishes itself with several notable features, providing an enhanced value proposition for New York local users:
- Identifies as Women-Owned: This local ownership characteristic supports diversity in business and may appeal to customers who prioritize supporting women-led enterprises in the Rochester community.
- Active Military Discounts: A recognition of service, the branch offers special rates and discounts for active duty military personnel, veterans, National Guard, and Reservists, providing tangible savings to the New York military community.
- NFC Mobile Payments Accepted: Reflecting modern convenience, the branch is equipped to accept Near Field Communication (NFC) payments, making checkout faster and touchless for customers using popular mobile payment apps.
- Dedicated Customer Service: As noted in customer reviews, the staff is known for being professional, diligent, efficient, and respectful, offering personalized attention and immediate problem resolution, including follow-up calls.
- "Home City" Focus: Aligned with the Enterprise brand's strength, this location excels at serving local residents who require replacement vehicles due to repairs or accidents, making it a reliable partner for insurance-related rentals.
For individuals in the New York area looking to rent a car or van, secure a reservation, or inquire about fleet availability and discounts, the Downtown Rochester branch can be reached using the following details:
- Address: 568 E Main St, Rochester, NY 14604, USA
- Phone: (585) 423-2220
- Mobile Phone: +1 585-423-2220
Choosing the Enterprise Rent-A-Car location at 568 E Main St in Rochester is an excellent decision for anyone in Upstate New York seeking a dependable and high-quality rental experience. The primary reason this location is worth selecting lies in the combination of its accessible downtown position and its exceptional, customer-validated service culture.
For the local user, the downtown location is incredibly convenient, providing quick on-and-off access to major highways like I-490, facilitating regional travel across Western New York, the Finger Lakes, or even onward trips to Buffalo or Syracuse. This accessibility is physically reinforced by the provided wheelchair accessible entrance and parking, ensuring an inclusive experience for all.
Furthermore, the specific highlights of this branch add considerable value. Supporting a local business that identifies as women-owned aligns with community values, while the active military discounts provide necessary financial benefits to service members. The acceptance of modern payment methods like NFC mobile payments streamlines the transaction process, saving valuable time.
Most importantly, the repeated customer praise for the staff's professionalism, efficiency, and willingness to resolve issues immediately and courteously—even following up after the rental—demonstrates a service level that surpasses basic expectations. In a city like Rochester, where mobility is key for both personal and professional life, choosing a rental partner known for great prices, a clean fleet, and steadfast employee dedication solidifies a reliable and pleasant experience. For a rental car or van experience that prioritizes the customer from reservation to return, this Enterprise branch is undeniably a superior local choice.
Enterprise Rent-A-Car Details
From the business
- Identifies as women-owned
Highlights
- Active military discounts
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Enterprise Rent-A-Car Photos










Enterprise Rent-A-Car Location
Enterprise Rent-A-Car
568 E Main St, Rochester, NY 14604, USA
Enterprise Rent-A-Car Reviews
callinsuranceteamnamebranch managerSUVemployeesgastrainbook
★ 5★ 4★ 3★ 2★ 1Great prices on rental cars. Andrew and Will took exceptional care of me. I couldn’t have had a better experience. Enterprise is always who I rent with but these guys solidified my loyalty with the company. Will be back anytime I need a car!
August 23 · Toni TerpingtonThe employees were professional, diligent, efficient, and respectful . Even the people who took my reservation. When there was a problem with the first car, they immediately were apologetic and switched it out to a different car. The car was clean, comfortable, and ran well. I especially appreciated how they followed up with a phone call afterward to make sure everything went smoothly. I will definitely use Enterprise again!
June 16 · laurie landryEast Main Street Enterprise is a great location. The staff over there are friendly, experienced young guys who do their job well. They will take your rental to where you want it and pick you up wherever you are. Great staff!
August 23 · Rubye GibsonUnprofessional, disappointing experience.If I wasn’t so frustrated by the lack of professionalism and service here, I may find it laughable how inattentive the staff at this location are.I had booked a car for a holiday, and took the initiative a few days before to contact this office to update them about our arrival time. At that time I was advised that due to a recall they weren’t going to be able to provide the car that I booked (7-seater). Not only that, they couldn’t guarantee anything more than a 5 seater. The rep didn’t seem to think it strange that nobody had called to tell me this, or that the system was still allowing bookings at his location for a 7-seater. He didn’t offer an apology, an attempt to find another solution or even an acknowledgment that it was crazy that had I not called, I would have shown up and not had a car to drive away with.Following this I had called central Customer service. I was told a district manager would call me back. Nobody did. The next day I called again, was told another email would be sent to a regional manager and somebody would contact me. Nobody did.Awful way to do business.Luckily I was able to connect with the location on West Henrietta and they had some capacity to help - in fact, their service was outstanding. Go there and save yourselves the headache of dealing with this location.
September 08 · Salma ValimohamedTop notch service from start finish! I showed up after hours after a disaster with Budget and Luc and the entire team at Enterprise stepped up and had me on the road in less than 30 minutes! The return was simple and fair. Great service!
June 18 · Corine Knight
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