National Car Rental Introduce
For New York residents, especially those traveling in and out of Western New York, securing reliable transportation is the first step to a successful trip. National Car Rental at the Greater Rochester International Airport (ROC) provides a professional and efficient car rental agency service designed to meet the needs of both business and leisure travelers. Conveniently located right at the airport, this location is dedicated to offering a smooth and speedy experience, allowing you to transition from the plane to the road with minimal fuss.
National Car Rental has long been recognized for its focus on the frequent traveler, with its loyalty program, the Emerald Club, being a significant draw. While some customers have noted occasional challenges, such as the rare 'no-car-available' situation even with a booking, the overall sentiment highlights courteous staff and a wide selection of well-maintained vehicles. Positive experiences often center on highly helpful management and staff, who facilitate easy extensions and a pleasant rental process.
Furthermore, this local branch of National Car Rental distinguishes itself by being a certified women-owned business, adding a layer of community support to your travel choice. This focus on inclusive business practices, combined with a commitment to high-quality vehicle standards and customer service, makes them a compelling option for those looking to rent a car in the Rochester area for New York road trips, business meetings, or family visits. From compact sedans to spacious SUVs like the Pacifica, they aim to offer the perfect vehicle to suit your journey.
Their approach is centered on a "Standard of Care," which emphasizes clean vehicles, low-touch transactions, and exceptional customer service. For New Yorkers who value speed and efficiency, especially after a flight, this location is geared toward providing a hassle-free start or end to your travels.
The National Car Rental branch is ideally situated directly within the Greater Rochester International Airport (ROC), providing maximum convenience for arriving passengers. This prime location is essential for minimizing travel time and avoiding the need for off-site shuttles to begin your journey across the New York landscape.
- Address: 1200 Brooks Ave- Roch. Airport, Rochester, NY 14624, USA
Upon arrival at the airport, the counter is easily accessible, typically located on the lower level in the baggage claim area. Renters are directed to proceed to the counter to obtain their rental agreement and vehicle keys. For those with mobility needs, the location demonstrates a commitment to accessibility with the following features:
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
This ensures that all New York customers, regardless of mobility requirements, can access the rental services efficiently and comfortably.
As a full-service car rental agency, National Car Rental at ROC provides a comprehensive suite of services tailored for the frequent and occasional traveler:
- Onsite Services: The convenience of a car rental agency located directly on airport property, allowing for seamless pick-up and drop-off.
- Diverse Vehicle Fleet: Offering a wide range of car classes, including economy, compact, midsize, full-size, minivans (like the Pacifica), SUVs, and luxury vehicles, accommodating various group sizes and travel needs.
- Loyalty Program Access (Emerald Club): Enrollment in the free Emerald Club, which offers privileges designed to expedite the rental process (detailed further in the Features section).
- Flexible Payment Options: Acceptance of major credit cards, debit cards (with specific conditions for non-ticketed renters), and NFC mobile payments for a modern, convenient transaction experience.
- Refueling Options: Providing customers with choices on how to handle fuel, including a convenient prepay fuel option for those who wish to return the vehicle without refueling themselves.
- Rental Extensions: Facilitating easy extensions of the rental period, as highlighted in customer reviews, allowing flexibility for changing travel plans.
What truly sets National Car Rental apart for travelers in New York are the specific benefits and features they offer, particularly through their focus on efficiency and customer recognition:
- Identifies as Women-Owned: Supporting a local business that is certified as women-owned, contributing to diversity in the New York business landscape.
- Emerald Aisle Access (for Members): Emerald Club members in the U.S. and Canada can bypass the counter and head directly to the Emerald Aisle to choose any car (Midsize and above) and pay only the Midsize rate. This feature provides speed and control, highly valued by frequent travelers.
- Active Military Discounts: A specific highlight is the availability of discounts for active military personnel, recognizing and supporting those who serve.
- Efficient Customer Service: The staff, including management like "Satti (Mgr.)," are noted for being "helpful and friendly," ensuring personalized service and prompt resolution of issues.
- Vehicle Choice: Customers consistently report having "many new cars to choose from," ensuring a high-quality, enjoyable driving experience in a preferred vehicle type.
- NFC Mobile Payments: Accepting modern payment methods like NFC mobile payments helps facilitate a quick, low-touch transaction process.
For reservations, inquiries, or assistance with an ongoing rental, travelers can use the following contact details for the National Car Rental location at the Greater Rochester International Airport:
- Address: 1200 Brooks Ave- Roch. Airport, Rochester, NY 14624, USA
- Phone: (833) 823-5637
- Mobile Phone: +1 833-823-5637
For New York-based travelers requiring a car rental at the Greater Rochester International Airport, National Car Rental offers a unique combination of efficiency, choice, and professional service that is particularly appealing to repeat renters and business travelers. While a single unfortunate experience of a 'no-car-available' situation was noted, this is contrasted by multiple strong testimonials praising the staff and the ease of the rental process.
The primary reason to choose National Car Rental is the Emerald Club experience. The ability for members to skip the counter and personally select their vehicle from the Emerald Aisle—paying only the midsize rate—is an unparalleled time-saver, critical for business travelers on tight schedules throughout the New York region. This feature fundamentally changes the rental process from a transaction to a streamlined, self-controlled pick-up.
Moreover, the local touch of being a certified women-owned business and offering active military discounts demonstrates a strong connection to community values. Customers appreciate the quality of the fleet—described as having "many new cars"—and the helpfulness of managers who can smoothly manage rental extensions and other changes. If you value a wide selection of vehicles, a professional airport counter location, and a loyalty program that recognizes and rewards your frequent travel with speed and choice, National Car Rental at ROC stands out as an excellent, customer-focused option in the New York market.
National Car Rental Details
From the business
- Identifies as women-owned
Service options
- Onsite services
Highlights
- Active military discounts
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
National Car Rental Photos










National Car Rental Location
National Car Rental
1200 Brooks Ave- Roch. Airport, Rochester, NY 14624, USA
National Car Rental Reviews
airportemerald clubpick upaisleSUVcheckworkparking garageexecutivecompetition
★ 5★ 4★ 3★ 2★ 1I don't want to blame the staff for this, since they were generally courteous and tried to help. However, in Oct 2025, we ran into our first ever no-car-available situation ever with this location despite having booked a reservation through Expedia with them. Would have appreciated even some kind of notice that there was a good chance there would be nothing available. Can't exactly say we're happy after going the rest of the visit without a rental car.
October 14 · Jeff ZSatti (Mgr.) was so helpful and friendly. I had many new cars to choose from. The one that Satti recommended was a joy to drive. (Pacifica) I needed to keep the car 3 extra days and that was easy to do. No issues and the gas prepay was reasonable.
October 12 · June SGreat experience! They had the large well equipped SUV me and my family needed for our road trip to Disney. The agents I interacted with both at pickup and drop off were fantastic! Thanks National.
September 01 · Justin BWe have been renting cars for 24 years. Brendan who greeted us was very professional and kind! He made us feel very welcomed to the Rochester, NY airport! Brendan is a credit to your company and represents National with integrity and passion to helping its customers. Kudos to Brendan!
September 08 · Eric LeibertThe ROC National Car Rental folks are above and beyond! One of my trips here was in the middle of the “heat wave”. An employee met you in the parking garage with cold Gatorade and water while you waited to check out at the kiosk! The week before both employees were very nice and of generous spirit!I am excited to be returning again soon!(I am at a different National/Enterprise counter almost every week for work- this one is ranked at the very top!). Thank you.
July 27 · A B (Pet the Bear)
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