Hertz Car Rental - Atlanta - Hartsfield-jackson Atlanta International Airport (ATL) Introduce
Choosing a car rental agency at a major hub like the Hartsfield-Jackson Atlanta International Airport (ATL) can set the tone for your entire trip across Georgia. **Hertz Car Rental - Atlanta - ATL** offers a high-profile, professional service located right in the primary rental facility in College Park. As a globally recognized brand, Hertz aims to provide a reliable experience, which often translates into a clean, modern fleet of vehicles, flexible rental options, and the convenience of a system designed for high-volume efficiency.
For many customers, the experience here is indeed seamless. One Georgia traveler reported a "fantastic experience," noting an incredibly fast process with "no line at all" and a total transaction time of just a few minutes. This efficiency, combined with friendly and helpful counter service, made the pickup of their new-model sedan—a comfortable and spacious black Nissan Altima—a stress-free start to their family trip throughout the state. The ability to find great value through third-party booking deals further highlights the potential for a positive, cost-effective rental.
However, the ATL branch's performance is not uniformly excellent. Like any high-traffic airport location, it faces operational challenges that sometimes result in unacceptable customer experiences. One account details a highly frustrating situation where a customer, attempting an authorized vehicle swap, was met with "rude service" and refusal from the counter staff. They were eventually forced to accept a replacement car that was in "terrible condition"—dirty, with an awful smell, a damaged interior, and significant signs of neglect, including pet hair. This inconsistency suggests that while the streamlined services (like those for Gold Plus Rewards members) can be outstanding, general customer service and quality control for the walk-up counter or non-pre-assigned cars can fall short of the brand’s expected standards.
For both Georgia residents and travelers, it is crucial to recognize this duality: the Hertz ATL location can provide a world-class, quick, and easy rental, but you must also be prepared to encounter situations where quality control is lacking, demanding patience and persistence from the customer to resolve vehicle issues.
Hertz is strategically positioned within the consolidated **Rental Car Center** for Hartsfield-Jackson Atlanta International Airport (ATL) in College Park, ensuring maximal convenience for travelers arriving in Georgia.
- **Address:** 2200 Rental Car Center Pkwy, College Park, GA 30337, USA
The location is directly connected to the airport terminals via the ATL SkyTrain, a free, automated light rail service that removes the stress of traffic and lengthy shuttles. This makes for a swift and convenient transfer directly from the terminal to the rental counter. The agency ensures an inclusive experience by offering a **wheelchair accessible entrance** and a **wheelchair accessible parking lot** on-site. The facility is fully modern, designed for high-volume airport operations, offering **onsite services** and **on-site parking** for both pick-up and drop-off, including the option for after-hours returns. The business maintains extensive operating hours, generally from 5:00 AM to 2:00 AM daily, accommodating the vast majority of flight schedules.
Hertz at ATL provides a comprehensive array of car rental services, catering to personal, family, and business needs throughout the Georgia region.
- **Diverse Vehicle Fleet:** The inventory typically includes a wide range of current-model vehicles. Customers can select from economy cars (like compact sedans), mid-size and full-size vehicles (such as the spacious Nissan Altima frequently used), SUVs (including the popular Nissan Rogue and GMC Yukon), vans, and even specialty vehicles like the high-end Dream Car Collection.
- **Payment Flexibility:** The branch is modern in its transaction capabilities, accepting major **Credit cards**, **Debit cards**, and **NFC mobile payments** (like Apple Pay or Google Pay) at the counter. When using a debit card for qualification at the start of the rental, strict requirements apply, including proof of a return travel ticket and two valid forms of identification.
- **Specialized Discounts:** Hertz recognizes various customer groups with targeted savings, including **Active military discounts** and government rates for both official and leisure travel. Discounts for members of organizations like AAA are also available.
- **Expedited Service Programs:** The **Gold Plus Rewards** loyalty program is a central service highlight. Members benefit from designated parking stalls, priority check-out, and the ability to skip the counter entirely to proceed directly to their pre-assigned car—a process that can make the difference between a seamless and a stressful rental experience.
- **Vehicle Protection Options:** The agency offers various protection products, including Loss Damage Waiver (LDW) and liability coverage, which customers can choose to purchase to limit their financial responsibility in the event of damage or theft.
- **One-Way Rentals:** Hertz facilitates one-way rentals, allowing customers who are traveling across state lines or only driving one direction within Georgia to pick up at ATL and drop off at another authorized location.
Several features make the Hertz ATL location a notable choice for renters in Georgia.
- **Active Military and Government Savings:** A major highlight is the dedicated range of benefits and rates available for **active military** and government personnel, often in partnership with organizations like USAA. This acknowledgment of service members is a significant value-add for the large military community in Georgia.
- **Seamless Digital Transactions:** The acceptance of **NFC mobile payments** and the enhanced digital experience for Gold Plus Rewards members demonstrates a commitment to modern, quick, and touchless transactions, especially appreciated during busy travel times.
- **Commitment to Accessibility:** The inclusion of a **Wheelchair accessible entrance** and **parking lot** ensures that the essential logistics are handled for all customers, promoting equal access to their rental services.
- **Fast-Lane Technology:** The availability of services like the Hertz Fast Lane powered by CLEAR at this high-volume location allows eligible members to pass through the exit gate in 30 seconds or less, substantially cutting down the time spent in the rental process.
- **Premium Fleet Options:** Beyond standard rentals, the opportunity to rent from specialized tiers like the Adrenaline Collection or the Dream Cars Collection allows customers to upgrade their Georgia travel experience with a unique or luxury vehicle.
To book a reservation, confirm vehicle availability, or inquire about Gold Plus Rewards benefits, customers can contact the Hertz ATL branch directly:
- **Address:** 2200 Rental Car Center Pkwy, College Park, GA 30337, USA
- **Phone:** (404) 530-2925
- **Mobile Phone:** +1 404-530-2925
Hertz Car Rental at the Hartsfield-Jackson Atlanta International Airport (ATL) Rental Car Center is worth choosing primarily for customers who place a high value on **speed, modern convenience, and loyalty program benefits**. The location itself is exceptionally easy to access via the SkyTrain. For members of the Hertz Gold Plus Rewards program, especially those with elite status, the ability to skip the counter and proceed directly to a vehicle in the designated parking area offers one of the quickest rental pickups available in the Georgia market. This seamless, in-and-out experience is ideal for frequent travelers and business clients who cannot afford delays.
Furthermore, the agency’s recognition of **active military members** and government employees through specific discounts is a valuable feature that provides tangible savings for a key demographic in the state. The flexibility of accepting **NFC mobile payments** and both credit and debit cards also adds a layer of convenience.
However, potential renters should proceed with caution, especially if they are not Gold Plus Rewards members or if they need to interact with the counter for vehicle issues. The reported instances of **poor customer service** and the provision of **substandard, poorly maintained vehicles** highlight a significant risk in quality control. While a good experience can be fantastic, a bad experience here can be frustrating and time-consuming, requiring the customer to be assertive to receive an acceptable vehicle. Ultimately, the best choice is often to leverage their loyalty program for the most streamlined experience or to book with the understanding that you must thoroughly inspect your assigned car before leaving the lot.
Hertz Car Rental - Atlanta - Hartsfield-jackson Atlanta International Airport (ATL) Details
Service options
- Onsite services
Highlights
- Active military discounts
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- On-site parking
Hertz Car Rental - Atlanta - Hartsfield-jackson Atlanta International Airport (ATL) Photos










Hertz Car Rental - Atlanta - Hartsfield-jackson Atlanta International Airport (ATL) Location
Hertz Car Rental - Atlanta - Hartsfield-jackson Atlanta International Airport (ATL)
2200 Rental Car Center Pkwy, College Park, GA 30337, USA
Hertz Car Rental - Atlanta - Hartsfield-jackson Atlanta International Airport (ATL) Reviews
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★ 5★ 4★ 3★ 2★ 1We had such a fantastic experience renting from Hertz at Atlanta Airport (ATL)! 🙌 We picked up a 2025 black Nissan Altima around 8:30 AM, and honestly, everything from start to finish was smooth and stress-free. There was no line at all, and the whole process was incredibly fast — I think we were in and out in just a few minutes! ⏱️The person at the counter was super kind and helpful — they made the whole process effortless and got us set up right away. It’s always such a relief when picking up a rental is this easy, especially when you have places to be!The Altima itself was perfect for our trip. 🚘 It was clean, comfy, and surprisingly spacious for a sedan, which was awesome since we were driving all around Georgia for my son’s baseball tournaments. ⚾️ We had plenty of room for bags, gear, and ourselves without feeling cramped, and the ride was smooth the entire time.On top of that, we booked through a Priceline Express Deal and got a great price — total win! 💸 Considering how seamless everything was, I honestly couldn’t have asked for a better experience.When we come back to Atlanta, there’s no question — I’ll definitely be renting with Hertz again. They made everything so simple and stress-free, and we walked away 100% satisfied.Thank you, Hertz ATL, for making our trip even better! 🙏
August 26 · Matthew WMy experience at the Atlanta airport Hertz was unacceptable. After being told by another Hertz location to swap my rental here due to issues, I was met with rude service and refusal to exchange my car. I had to file a case report and wait nearly two hours, only to be given another vehicle that was in terrible condition. The interior was falling apart, the sun visor had holes and was barely attached, there was pet hair everywhere, and the car reeked of an awful smell.Despite pointing out these issues, the woman at the counter refused to provide another exchange. To avoid further delays in my trip, I was forced to leave with this substandard vehicle and wait until reaching my destination to attempt another swap.This level of neglect, lack of professionalism, and disregard for the customer’s time is unacceptable, especially at a major airport location. I expect much better from Hertz, and this experience left me questioning their quality control and customer service standards.
September 08 · SashaTerrible service. Waited over an hour just to get a car because the system went down, and apparently so did the backup plan (if there ever was one). The line looked like something out of a theme park, minus the fun ride at the end. Come on, Hertz. Things happen, but a solid backup plan shouldn’t be optional. Let’s do better next time!
October 15 · Johnny’s ChannelI was truly surprised. I arrived in Atlanta and I received a 2025 car at a reasonable price. It was immaculate and smelled good. Good on gas and a smooth ride. I loved that I could skip the line and go get the car with prechecking. If you don’t see the car you booked, the site refreshes every 5 minutes. I was getting upset because the car I booked wasn’t available but when the site refreshed, the car popped up. Drop off was easy and I got a complimentary ride to the airport. After dropping off the car I received a receipt by email about 10 minutes later which I thought was quick. My funds that were held on my card were returned in 3 days. Also quick because usually it’s a week. I’m glad I chose Hertz. I look forward to another rental. I hope this is the new standard and it will only get better. Absolutely satisfied with the process. Easy in, easy out. Nevertheless I took video when I received the car. I did inside and outside and ensured the person who was scanning me out did a look over and checked that I returned it with a full tank. Still ensure that you take your own precautions. Your email shows a picture of a time stamp of you picking up and dropping off the car which I think is good.
July 26 · Ann BlackwoodI rented a Ram 2500 from here and overall was shocked at how easy and cheap the experience was. I figured being at the "busiest airport in the world" would've made for a stressful and difficult experience, but it simply wasn't.The rental price was extremely cheap, vehicle was in flawless condition, and the returning process was almost too easy to believe... seriously. Drive into a parking garage, directed to park in a large area, leave the keys in the car, and just walk away. No paperwork, special areas, counters, nothing. I couldn't have been more pleased.
September 08 · Mac Hebert
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