Value Rental Car Introduce
Located conveniently on East Colorado Boulevard, Value Rental Car is a local, independent rental provider that serves the Pasadena community and the greater Los Angeles area. Unlike larger national chains, this agency positions itself as a specialized service focused on flexibility and affordability for a broader range of renters. Operating as a comprehensive Car Rental Agency, a provider of Bus Charter options, and a necessary Truck Rental Agency, it offers a wider vehicle spectrum than many competitors.
A significant distinction of this business is its commitment to catering to demographics often excluded or penalized by major rental companies, such as drivers under the age of 25, and those who prefer to use a debit card or cash deposit instead of a credit card. The agency proudly Identifies as women-owned, adding a unique and local flavor to the Pasadena business landscape. They have been serving the Los Angeles area since 1997, focusing on providing affordable rates on late-model vehicles, from budget compact cars and hybrid rentals to full-size SUVs and vans.
However, potential renters in California should proceed with caution and meticulous attention to detail. Based on customer reports, the promised transparency and professionalism have been inconsistent. One detailed review highlights a frustrating experience involving a rushed pickup, requests for sensitive information via insecure messaging, and most critically, the surprise addition of undisclosed fees. These included an unexplained extra charge for a replacement car that was still in the same class as the original, and a $15 daily young driver fee that was never listed online or in the initial total, despite the renter providing their age range.
An additional concern, reported by a separate customer, involves the agency’s interpretation of time for billing purposes. The rental has a minimum rental period of 3 days, but the online system reportedly charges for a full 4 days if the 72-hour period crosses two calendar days in a way that the system calculates as four complete days—an issue described as a "sleazy interpretation of how many days." Users are strongly advised to seek clear, written confirmation of the final total cost and the exact duration charged before finalizing any reservation to avoid these misleading pricing practices.
Location and Accessibility
Value Rental Car's primary Pasadena location is found on a major east-west thoroughfare, making it highly accessible from most parts of the city and the surrounding San Gabriel Valley. The direct address is:
Address: 2106 E Colorado Blvd, Pasadena, CA 91107, USA
This spot is situated in the central Pasadena area, not far from Pasadena City College and the Hastings Ranch neighborhood. Its position on East Colorado Boulevard facilitates easy entry and exit for local drivers.
For all community members, the agency provides necessary physical accommodations. The location is equipped with a Wheelchair Accessible Entrance, ensuring ease of access to the office for all patrons. Furthermore, customers requiring reserved parking can utilize the designated Wheelchair Accessible Parking Lot spots, adhering to ADA standards for local businesses in California.
Services Offered
Value Rental Car focuses on providing flexible and economical rental solutions, primarily targeting the local market with specialized offerings:
- General Car Rental: Providing a wide fleet ranging from budget-friendly compact cars, mid-size sedans, and hybrid vehicles to SUVs and specialty cars, often late-model and in great condition.
- Truck and Van Rentals: Operating as both a Van Rental Agency and a Truck Rental Agency, they offer larger vehicles for moving and hauling, essential for residential and small business needs.
- Bus Charter Services: This is a specialized offering, positioning them as a provider of Bus Charter options for groups, which is a significant advantage for organizations, schools, or large family trips.
- Flexible Payment Acceptance: The agency accepts multiple payment types for rental charges and deposits, including major Credit Cards and Debit Cards, providing an alternative to the credit-card-only policies of many competitors.
- Catering to Young Drivers: They explicitly rent to drivers under 25 and reportedly as young as 18, which is a major convenience for college students and young adults in California.
- Free Local Pick-up and Drop-off: The business often offers this service within a specified radius (e.g., 7 miles) of the Pasadena location, enhancing customer convenience.
Features / Highlights
The unique value proposition of this local business centers on its accessible policies and local ownership:
- Identifies as Women-Owned: Supporting a locally owned business that Identifies as women-owned is an important factor for many consumers looking to invest in local and diverse enterprises.
- Acceptance of Cash/Debit Card Deposits: A significant highlight for the California market, they accommodate customers who do not have a major credit card, accepting Debit Cards for rentals, which greatly expands accessibility.
- Rentals for Under-25 and Under-21 Drivers: One of the most critical services provided is offering rentals to younger drivers, though, as customer reviews indicate, renters must confirm the potentially high young driver fee ($15 daily or similar) and the required proof of physical insurance in advance.
- Diversified Fleet: The dual role as a Car rental agency, Bus charter, and Truck rental agency makes it a one-stop-shop for personal vehicle replacement, moving, and group travel needs.
- Accessibility Compliant: The facility is physically accessible, featuring a Wheelchair Accessible Entrance and Wheelchair Accessible Parking Lot.
Contact Information
For all reservation inquiries, fleet questions, or charter booking details, use the following contact information for the Pasadena branch:
Address: 2106 E Colorado Blvd, Pasadena, CA 91107, USA
Phone: (626) 577-7922
Mobile Phone: +1 626-577-7922
What is Worth Choosing
Value Rental Car is worth choosing primarily for its specialization in serving customers who often face challenges with large corporate agencies in California: young drivers and those using debit cards. The local, women-owned nature of the business and its affordable base rates for a diversified fleet, which includes everything from standard rental cars to Truck rental agency options and even Bus charter service, makes it an attractive local alternative. They clearly fill a market gap by providing essential transportation solutions to a wider demographic.
However, the critical customer feedback regarding hidden fees, unprofessional communication, and non-standard interpretation of rental days cannot be ignored. To ensure a positive experience, California renters are strongly urged to take the following steps:
- Always request a detailed, itemized breakdown of the final total charge, including all daily fees (e.g., young driver fees, insurance costs, and any additional charges for vehicle substitution), and confirm that this matches the initial quote before signing.
- Verify the agency’s "day" calculation for the 3-day minimum rental period to ensure you are not being charged for an extra day due to their specific internal timing policy.
- Bring a physical copy of your personal insurance card in your name, as this is a specific, undisclosed requirement that caused issues for a previous customer.
By being an exceptionally well-informed and proactive customer, one can leverage the unique benefits of Value Rental Car—especially the low barrier to entry for young drivers and the acceptance of flexible payment methods—while effectively mitigating the risks associated with their reported inconsistent billing and communication practices.
Value Rental Car Details
From the business
- Identifies as women-owned
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Payments
- Credit cards
- Debit cards
- Credit cards
Value Rental Car Photos










Value Rental Car Location
Value Rental Car
2106 E Colorado Blvd, Pasadena, CA 91107, USA
Value Rental Car Reviews
priceinsurancefeesphonewebsite
★ 5★ 4★ 3★ 2★ 1Value Rental Car is an unprofessional and disorganized business with terrible customer service. They originally scheduled my car pickup on a day they weren’t even open but made up for it by coming in to hand over the car. However, the experience was anything but smooth. They only accepted Zelle and similar payments, and the lady handling my rental rushed me despite my clear request to be informed in advance when to head over. Instead, she expected me to assume that when she requested my ID and insurance via messages—an unprofessional and insecure process—that was my cue to start heading there.To make matters worse, she charged me an extra $10 per day because they didn’t have the car I ordered and gave me a different one. But I originally booked an economy car, and the replacement was still in the economy category—plus, every other rental company simply states “or similar” instead of charging extra. She never mentioned this additional charge in the total price when she sent it, leaving me to find out only after I called. On top of that, they tacked on a $15 daily young driver fee that was never disclosed anywhere on the website or on my total fee, even though I clearly put my age range 19-21, from the beginning. Their website also failed to mention that I needed physical insurance in my name. The entire experience was frustrating, misleading, and completely unprofessional. This company is a joke when it comes to reliable service. Avoid them.
March 17 · A pleasure doing businessThis agency has a minimum rental period of 3 days, but if you enter 3 or more days on their website it inexplicably adds an extra day's charge.Try it yourself: go to their website, click on a car. Set pickup date to Nov 3 9:30am, dropoff to Nov 6 9:30am. This is a period of 72 hours, or 3 days in our normal world. For them, this counts as 4 complete days and they multiply the car's daily rate by 4.I asked for clarification and they refused to address this parallel-dimension interpetation of time. I ended up reserving a car at another independent agency in town where I received friendly communication and fair, transparent pricing.I give 2 stars instead of 1, simply because I didn't rent anything here and maybe there's some redeeming aspect to it. But I wouldn't recommend renting from a company whose very first interaction with you is an overcharge based on a sleazy interpretation of how many days you are actually renting the car.
October 30 · antonio garcíaI left this review one year ago without any context. I rented from them for 3 months while I did a semester in Pasadena. Hands down the cheapest and easiest option at the time. I was under 25 so most other rental car places have fees. They were very happy to work with me on anything and very flexible.Since then I’ve rented with them twice more. They’re able to get quality cars at short notice and are absolutely hassle free. Not to mention still the cheapest option no question.I can’t recommend them highly enough!
July 09 · Matt AndersonBEWARE! This lady does not give you all of the pricing info over the phone. She tells you it's a $200 deposit to rent car. Doesn't mention you also have to pay the rental price at that time as well. Total waste of time then had the nerve to get mad because I didn't do business with her!! Cars are raggedy anyway!
March 08 · THIS OR THAT!!!!!The owners at Value Rent A Car are not only courteous, but knowledgeable as well. They rented me a car for a very reasonable price and the service was outstanding! I highly recommend this dealership to all my friends and family, and continuously go there for my car repairs/tune-ups because of their honesty and kindness, a rather rare thing to find in any mechanic shop.
April 12 · Giovanni Mosquera
More Car Rental Near Me
Enterprise Rent-A-Car3.0 (150 reviews)13270 N Autoshow Ave, Surprise, AZ 85388, USA
Crosby Cars1.0 (1 reviews)1755 Pebble Creek Pkwy #1037, Goodyear, AZ 85395, USA
Avis Car Rental4.0 (43 reviews)17150 N 134th Dr, Surprise, AZ 85378, USA
Budget Car Rental4.0 (142 reviews)17150 N 134th Dr, Surprise, AZ 85378, USA
Enterprise Rent-A-Car4.0 (1110 reviews)12555 NW Grand Ave, El Mirage, AZ 85335, USA
Budget Car Rental3.0 (60 reviews)2000 N Litchfield Rd, Goodyear, AZ 85395, USA
Avis Car Rental3.0 (148 reviews)2000 N Litchfield Rd, Goodyear, AZ 85395, USA
Enterprise Rent-A-Car4.0 (1466 reviews)13740 W Van Buren St, Goodyear, AZ 85338, USA
Hertz Car Rental - Goodyear - West Van Buren Street2.0 (317 reviews)13530 W Van Buren St, Goodyear, AZ 85338, USA
Budget Car Rental4.0 (101 reviews)205 E Van Buren St, Avondale, AZ 85323, USA
Avis Car Rental3.0 (54 reviews)205 E Van Buren St, Avondale, AZ 85323, USA
Avis Budget Car and Truck Rental3.0 (26 reviews)205 E Van Buren St, Avondale, AZ 85323, USA
Categories
Top Visited Sites
Enterprise Rent-A-Car4.0 (358 reviews)
Budget Car Rental3.0 (80 reviews)
Enterprise Rent-A-Car4.0 (741 reviews)
Dollar Car Rental - Greenville - Spartanburg International Airport4.0 (1192 reviews)
Hertz Car Rental - Fairport - Fairport Road Hle3.0 (62 reviews)
Avis Car Rental3.0 (79 reviews)Trending Car Rental Blog Posts
Why Some Rental Cars Have GPS Trackers and What It Means for You
Best Advice From Experienced Travelers About Renting Cars in the U.S.
What Every Traveler Should Know About Vehicle Type Upgrades
Best Road Trip Routes in the U.S. Perfect for Rental Cars | LifeStar Car Rental
Understanding Collision Damage Waivers: Are They Really Necessary?
How to Know If a Rental Car Company’s “Unlimited Mileage” Really Means It
